ABOUT THE BALANCE OF SERVICE’S QUALITY AND JOB SATISFACTION AT SERVICE ENTERPRISES
The article discusses the problem of service’s quality as the most important factor in the competitiveness of service enterprises. The authors present their opinion on solving this problem. The article explains that the key to solving the problem of improving the service’s quality at service enterprises is the willingness and desire of employees to fulfill their potential in productive activities. The features of the motivational structure of workers of service enterprises are revealed. The role of values and organizational culture as an effective tool for ensuring the value regulation of labor behavior of workers of service enterprises is justified. The relationship between the level of job satisfaction of employees of service enterprises and the level of service’s quality and the necessity of continuous monitoring of job satisfaction to improve the quality of provided services are justified.
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