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PROSPECTS OF DEVELOPMENT OF VIRTUAL INFORMATION SPACE IN THE TOURIST INDUSTRY

The urgency of developing the system of tourist virtual information space ant its structuring is determined by the need to meet the innovative processes involving modern technologies of VR/AR which allow to get visual information and to develop new tourist products. The development of digital technologies has led to the emergency of e-booking, e-tickets and e-sales, which provide the ability to obtain the necessary information about hotels, culture, events, destinations and various services. One of the most important formative cultural trends is the mass introduction of various programs and projects into society based on the augmented reality technology, whose endless spheres of application and increased ability of perception suggest an approach of a new qualitative leap in the development of modern civilization.

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