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METHODOLOGICAL APPROACHES TO ELABORATION OF TOURISM MARKET DEVELOPMENT STRATEGY IN BELGOROD REGION

The article provides a conjunctural and strategic analysis of the tourist market in the region, and an overview of its development strategy lay-out in accordance with goals and objectives of determining the future of the tourist destination. The analysis of qualitative and quantitative statistical indicators of tourist activities, the market analysis and calculation of capacity, dynamics, and demands of the tourism market for the period from 2011 to 2013 revealed the main trends and problems of formation and development of travel business in Belgorod Region. The economic monitoring of the tourist market demands and analysis of the economic potential and social development of Belgorod region enabled the author to work out a complex of methodological approaches to elaboration of the development strategy of the tourist market of Belgorod Region

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