Research result. Business and Service Technologies
Volume 3, Issue №4, 2017
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MAIN FEATURE
ON THE PROBLEMS OF IMAGE PROMOTION OF RUSSIA
The world is reviving geopolitical thinking, linking the possibilities of states with the expansion and redistribution of space. In the eyes of the world community, Russia is a cold ...
The development of the tourist industry
TRAVELLING AS A LIFESTYLE AS VIEWED BY RUSSIAN TRAVEL-BLOGGERS
The invention of the Internet has given people unprecedented opportunities for access to information about the events taking place in the world. But even more important advantage of the worldwide ...
NATIONAL IDENTITY AND SECURITY AS A BASIS FOR THE DEVELOPMENT OF THE TOURISM INDUSTRY
With the development of civil society, the urgency of the concept of national security is growing. Within this concept, the category of "national interests" is of paramount importance. In ...
CLUSTER APPROACH AS A TOOL FOR THE DEVELOPMENT OF RURAL TOURISM IN THE RUSSIAN FEDERATION
In the paper, the cluster approach to the organization of rural tourism in the Russian Federation as a tool for increasing the competitiveness of the regions was studied, and foreign ...
RUSSIA IN THE WORLD TOURIST SPACE
The article analyzes positions of Russia in the world tourist space on the basis of the rating of competitiveness of the tourism and travel presented by the World Economic Forum. ...
RESEARCH OF CONSUMER PREFERENCES OF THE NEW HOTEL IN ALMATY
The article presents the results of marketing research of consumer preferences in the process of bringing a new hotel to the market. As a result of the conducted researches it ...
PROBLEMS OF TRAINING FOR THE SERVICES SECTOR
DEVELOPMENT OF CREATIVE ABILITIES AS A CONDITION OF PROFESSIONAL FORMATION OF SPECIALISTS OF THE SERVICE INDUSTRY
The specificity of the service industry activity predetermines the allocation of creative abilities as a key factor in the competitiveness of service professionals in the services market. A high degree ...
ADVERTISING AND INFORMATION MEANS AS A TOOL FOR IMAGE CREATION OF THE DEPARTMENT OF RECREATIONAL GEOGRAPHY AND TOURISM OF AL-FARABI KAZNU
The article reviews long-term experience in creating original booklets and guidebooks that are original in execution, namely, a short express guide to the campus of KazSU, ...
