Tourism and excursion services are part of the socio-economic and cultural life of the community. Excursion programs always accompany tourism. Almost every tour includes group or individual excursions. But the excursion is not always a component of the tour, it can exist separately as a process of cognition of the surrounding reality and the acquisition of new knowledge. The modern tourist market requires a new approach to organizing excursion activities as one of the main tourist products. Tour operators, who create an excursion product, must have their own original brand, take into account consumer demand and differentiation of services. The birth of new routes leads to the appearance of new sightseeing objects, a variety of the product.
Tourism and excursion services are part of the socio-economic and cultural life of the community. Excursion programs always accompany tourism. Almost every tour includes group or individual excursions. But the excursion is not always a component of the tour, it can exist separately as a process of cognition of the surrounding reality and the acquisition of new knowledge. The modern tourist market requires a new approach to organizing excursion activities as one of the main tourist products. Tour operators, who create an excursion product, must have their own original brand, take into account consumer demand and differentiation of services. The birth of new routes leads to the appearance of new sightseeing objects, a variety of the product.