2408-9346Research result. Business and Service Technologies2408-934610.18413/2408-9346-2017-3-3-3-101236The development of the tourist industryMULTIMEDIA TOURS AS AN OPPORTUNITY OF INTRODUCING TOURISTS TO THE ATTRACTIONS OF THE CITY AND AREAMULTIMEDIA TOURS AS AN OPPORTUNITY OF INTRODUCING TOURISTS TO THE ATTRACTIONS OF THE CITY AND AREABogomazovaIrina ViktorovnaBogomazovaIrina Viktorovnabogomazova@bsu.edu.ru20173300

In modern conditions, the role of multimedia technologies is increasing, allowing the tourism industry enterprises to provide reference and advertising information. The wide distribution of multimedia tools and technologies covers a large number of interconnected systems, blurring boundaries and distances, influencing the preservation and formation of favorable conditions for the implementation of a dialogue of cultures, promotion of tourist destinations, and development of competitive advantages.

In modern conditions, the role of multimedia technologies is increasing, allowing the tourism industry enterprises to provide reference and advertising information. The wide distribution of multimedia tools and technologies covers a large number of interconnected systems, blurring boundaries and distances, influencing the preservation and formation of favorable conditions for the implementation of a dialogue of cultures, promotion of tourist destinations, and development of competitive advantages.

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