The invention of the Internet has given people unprecedented opportunities for access to information about the events taking place in the world. But even more important advantage of the worldwide network is seen in the possibility of its users to freely disseminate their own information, making it accessible to a large part of the world's population. The person's need for self-expression and expression of his/her opinion has received on the Internet a powerful channel for implementation in the form of numerous forums, chat rooms, guest books, and other means of network communication. Today, one of the main results of the evolution of these tools are blogs and the blogosphere that unites them in a single system. The problem of the study is that for a long time, outbound tourism for Russian citizens was practically inaccessible. The globalization of the tourist market, the development of Internet technologies, the simplification of tourist formalities, together with an increase in the standard of living of Russians made travel much more affordable. However, up to now, the experience of those Russians who devote their lives to travelling and choose travelling as a lifestyle, is not only curiosity, but also of scientific interest. A sociological survey was conducted. The sociological survey was conducted using the content analysis of the thematic posts of Russian travel bloggers. The analysis covered 96 author blogs with more than 2,800 units of information. As a result of the research, the enlarged groups of travel bloggers were singled out and characterized, the features and peculiarities of the lifestyle of the representatives of each group were determined.