2408-9346Research result. Business and Service Technologies2408-934610.18413/2408-9346-2018-4-2-0-61389PROBLEMS OF TRAINING FOR THE SERVICES SECTORMODEL OF COMPETITIVE SERVICE SPECIALISTMODEL OF COMPETITIVE SERVICE SPECIALISTPastukhovaDarya AlexandrovnaPastukhovaDarya AlexandrovnaPastukhovaD@mail.ruGrudistovaElena GennadyevnaGrudistovaElena Gennadyevnadiplombgu@mail.ru20184200

The analysis of the main educational programs in the areas of training included in the enlarged "Service sector" shows that the system of national higher education lacks a conceptual idea of the content of service training. Especially it concerns the direction of the preparation of "Service", which has fuzzy, blurry borders. The article is devoted to modeling the image of a competitive service specialist, the use of which in university practice will contribute to the content filling of educational programs in the areas of training included in the enlarged group "Service Sphere". Competitiveness of the service specialist is a key condition for the competitiveness of the service organization and the services it provides. A competitive service specialist is not only an expert with the necessary competencies, but also a person with professionally significant personal qualities. Competitiveness of the service specialist is a complex integrated education, including knowledge, skills and skills in the field of professional activities, taking into account the specifics of services provided by the service organization; knowledge, abilities and skills of communicative competence; professionally significant personal qualities. Communicative competence of the service specialist includes four main components: linguistic, sociocultural, pragmatic and cross-cultural competence. The main professionally significant personal qualities of the service specialist are tolerance, developed empathy, psychological stability, moral health, creativity and adaptability.

The analysis of the main educational programs in the areas of training included in the enlarged "Service sector" shows that the system of national higher education lacks a conceptual idea of the content of service training. Especially it concerns the direction of the preparation of "Service", which has fuzzy, blurry borders. The article is devoted to modeling the image of a competitive service specialist, the use of which in university practice will contribute to the content filling of educational programs in the areas of training included in the enlarged group "Service Sphere". Competitiveness of the service specialist is a key condition for the competitiveness of the service organization and the services it provides. A competitive service specialist is not only an expert with the necessary competencies, but also a person with professionally significant personal qualities. Competitiveness of the service specialist is a complex integrated education, including knowledge, skills and skills in the field of professional activities, taking into account the specifics of services provided by the service organization; knowledge, abilities and skills of communicative competence; professionally significant personal qualities. Communicative competence of the service specialist includes four main components: linguistic, sociocultural, pragmatic and cross-cultural competence. The main professionally significant personal qualities of the service specialist are tolerance, developed empathy, psychological stability, moral health, creativity and adaptability.

servicecompetitive specialistcommunicative competencepersonal qualities of a service specialistservicecompetitive specialistcommunicative competencepersonal qualities of a service specialistСписок литературы1. Grudistova, E.G. Methodical bases of management of organizational culture // Problems of social and economic development of Siberia. 2010. № 2 (2). Pp. 9-20.2. Danilenko, N.N., Arbatskaya, E.A. To the question of the method of assessing the competitiveness of a service enterprise // Izvestiya Ural State University of Economics and Management. 2013. № 3-4 (47-48). Pp. 95-99.3. Yemelyanov, Y.N. Theory of formation and practice of communicative competence: author's abstract. dis. ... Dr. psychol. Sciences: 19.00.05. - Leningrad: Publishing House of Leningrad State University, 1991. - 38 p.4. Ilyina, I.E., Skvortsov, A.E. Competitiveness of the service as an element of innovative development // Theory and practice of social development. 2011. № 4. Pp. 299-301.5. Pastukhova, D.A. Development of creative abilities as a condition for professional development of service specialists // Scientific Result. Technologies of business and service. 2017. Vol. 3, No. 4. P. 60-72.6. Workshop on socio-psychological training. Textbook / ed. BD Parygina. SPb .: Publishing house SPbGUP, 2000. - 308 p.7. Slinkova, O.K. Problems of training bachelors of service in the context of implementation of practical-oriented training // Scientific Result. Technologies of business and service. 2018. T. 3, No. 4. P. 70-85.8. Slinkova, O.K. Labor motivation and organizational culture (theoretical, methodological and applied research bases). Thesis for the degree of Doctor of Economic Sciences / Kemerovo State University. Kemerovo, 2006.9. Fokina O.A. Value orientations as a component of the humanitarian competence of future service specialists // Integration of education. 2007. № 3-4. Pp. 81-85.10. Shilova, M.I., Belykh, I.L. Formation of the competitiveness of the graduate of the university // Bulletin of TSPU. 2010. № 4. Pp. 39-44.11. Reichheld, F., Sasser, W. Zero Defekts: Quality Comes to Services // Harvard Business Review. 1990. Sept-Okt.Savignon, S. J. Interpreting communicative language teaching. Context and concerns in teacher education – Yale University Press. New Haven & London, 2002, 243 p.