2408-9346Research result. Business and Service Technologies2408-9346DOI: 10.18413 /2408-9346-2016-1-4-44-50176INTERDISCIPLINARY RESEARCH IN THE FIELD OF BUSINESSTHE RELATIONSHIP OF PERSONNEL MANAGEMENT AND COMPETITIVENESS OF THE ORGANIZATIONTHE RELATIONSHIP OF PERSONNEL MANAGEMENT AND COMPETITIVENESS OF THE ORGANIZATIONMataevaBotagoz TuleshovnaMataevaBotagoz Tuleshovnamail@rtu.kzOmarovaAiganymOmarovaAiganymaiganym128@mail.ru20162100

This paper tries to emphasize why in the era of globalization human resources are viewed as a source of competitive advantage. Therefore, the aim of this paper is to reveal that human resources management is essential to ensure success of any organization, which is based on the belief that the organization gains a competitive advantage by using its people effectively and efficiently. Regarding this new challenge of HRM, this paper strives to identify whether the HRM can be considered as a source of competitive advantage of the firms. Finally, the result of this study highlights the value of human resources (HR) and its strategic activities which have an influence on organizations performance and competitive abilities.

This paper tries to emphasize why in the era of globalization human resources are viewed as a source of competitive advantage. Therefore, the aim of this paper is to reveal that human resources management is essential to ensure success of any organization, which is based on the belief that the organization gains a competitive advantage by using its people effectively and efficiently. Regarding this new challenge of HRM, this paper strives to identify whether the HRM can be considered as a source of competitive advantage of the firms. Finally, the result of this study highlights the value of human resources (HR) and its strategic activities which have an influence on organizations performance and competitive abilities.

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