2408-9346Research result. Business and Service Technologies2408-9346DOI:10.18413/2408-9346-2020-6-1-0-31979The development of the tourist industry<strong>Investment activity as a form of development of regional tourism</strong><strong>Investment activity as a form of development of regional tourism</strong>SviridovaNatalia D.SviridovaNatalia D.profsviridova@gmail.comNegodaAnna A.NegodaAnna A.anya.negoda@mail.ru20206100

Tourism is an area that has been developing rapidly lately. Businesses working in this sphere must themselves seek their development in a dynamic economic environment, quickly respond to all its changes in order to maintain their competitiveness and ensure development effectiveness. Investments can be a powerful source of renewal of services and economic growth. That is why the development of forms and methods of attracting investment in the tourism industry is of great importance. The article considers the main factors that affect the level of investment, gives their meaningful description in order to increase the efficiency of the investment process. A model for making investment decisions in the field of tourism is proposed, taking into account the influence of the considered factors on the dynamics of the investment process. Using this model in regional practice will improve the effectiveness of regional investment programs aimed at the development of tourism.

Tourism is an area that has been developing rapidly lately. Businesses working in this sphere must themselves seek their development in a dynamic economic environment, quickly respond to all its changes in order to maintain their competitiveness and ensure development effectiveness. Investments can be a powerful source of renewal of services and economic growth. That is why the development of forms and methods of attracting investment in the tourism industry is of great importance. The article considers the main factors that affect the level of investment, gives their meaningful description in order to increase the efficiency of the investment process. A model for making investment decisions in the field of tourism is proposed, taking into account the influence of the considered factors on the dynamics of the investment process. Using this model in regional practice will improve the effectiveness of regional investment programs aimed at the development of tourism.

tourismregioninvestmentsinvestment activityattraction of investmentsenterprisescompetitivenessefficiencyeconomic growthinvestment projecttourismregioninvestmentsinvestment activityattraction of investmentsenterprisescompetitivenessefficiencyeconomic growthinvestment projectСписок литературыBalabanov, I. T. and Balabanov, A. I (2007), Ekonomika turizma [Tourism Economics], Finance and Statistics, Moscow, Russia.Blank, I. A. (2004), Osnovy investitsionnogo menedzhmenta: v 2-kh tomakh. [Fundamentals of investment management: in 2 volumes] T. 1, Nika-Center Elga-N, Kiev, Ukraine.Cooper, K., Fletcher, D.&nbsp; and Hilbert D.&nbsp; (2008), Tourism Economics: Theory and Practice, SPB, Russia.Gulyaev, V. G. (2009), Turizm: ekonomika i sotsial&#39;noye razvitiye [Tourism: economics and social development], Finance and statistics, Moscow, Russia.Investment infrastructure (2020), [Online], available at: http: //www.investinregions/Samara/investment (Accessed 12 February 2020).Kifyak, V.&nbsp; F. (2003), Organizatsiya turisticheskoy deyatel&#39;nosti v Ukraine, [Organization of tourist activity in Ukraine], Books &ndash; XXI, Chernovtsy, Ukraine.Kolmykova, T. S. (2009), Investment analysis: textbook. INFRA-M, Moscow, Russia.Kovalev, V. V. (2008), Metody otsenki investitsionnykh proyektov [Methods for evaluating investment projects], Finance and Statistics, Moscow, Russia.Kvartalnov, V. A. (2008), Strategicheskiy menedzhment v turizme. Sovremennyy opyt upravleniya [Strategic management in tourism. Modern management experience], Finance and statistics, Moscow, Russia.Kvartalnov, V. A. (2008), Turizm: teoriya i praktika [Tourism: theory and practice], Finance and Statistics, Moscow, Russia.Malskaya, M. P., Khudo, V. V. and Chubuk, V. I. (2004), Osnovy turisticheskogo biznesa, [Fundamentals of the tourism business], Center for educational literature, Kiev, Ukraine.Pakholkov, N. A.&nbsp; and Orlova V. S. (2009), &quot;An innovative model of activation and regulation of the regional tourist services market&quot;, Innovations, January, pp. 70&ndash;74.Skopen, M. M. (2002), &quot;Improvement of investment management in the tourism industry using computer technologies&quot;, Scientific notes of KUTEP, Kiev, Knowledge of the country, 2, pp. 274-292.Zhdanov, V. P. (2006), Investitsionnyye mekhanizmy regional&#39;nogo razvitiya [Investment mechanisms of regional development], BIEF, Kaliningrad, Russia.Zhukova, M. A. (2008), Industriya turizma: menedzhment organizatsii, [Travel industry: organization management], Finance and Statistics, Moscow, Russia.Zorin, I. V., Zorin, A. I. and Irisova, T. A. (2008), Turizm i otraslevyye sistemy. Uchebnik dlya vuzov turisticheskogo profilya, [Tourism and industry systems. Textbook for high schools of tourist profile], Moscow, Russia.