Список литературы

2408-9346

Research result. Business and Service Technologies

2408-9346

10.18413/2408-9346-2021-7-4-0-3

2603

The development of the tourist industry

<strong>Mixed reality technologies in tourism</strong>

Malapani

Athina

Malapani

Athina

athina.malapani10@gmail.com

Sarafanova

Anastasiya G.

Sarafanova

Anastasiya G.

Sarafanov

Alexander A.

Sarafanov

Alexander A.

National & Kapodistrian University of Athens, Greece

2021

7400

Recently, immersive technologies, including augmented reality (AR), virtual reality (VR), have gained wide acceptance in the tourism sector. The deterioration of the state of attractions, the manifestation of the effects of overtourism, the spread of coronavirus infection are important problems world tourism is facing. The closure of tourist sites and cultural and historical sites is becoming more common due to these problems. The aim of this study is to explore the perceived value of virtual reality for the tourism industry. To achieve this goal, the document introduces the role of digital technologies such as VR, AR and mixed reality (MR). The article reveals the potential of virtual reality as a means of implementing tourist services with their partial replacement, the possibility of using wearable devices as effective marketing tools. The study analyzed statistical data on sales of virtual reality glasses, the volume of the global MR market, the number of users and leading VR users. The authors provide examples of virtual reality applications for tourist destinations. The state of the VR industry was studied separately in connection with the spread of COVID-19. Virtual reality experiences increase the desire and likelihood of travel, and augmented reality apps are used to create virtual experiences.

virtual realityaugmented realitymarketingdigital technologiestourismCOVID-19360-degree videos

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