2408-9346Research result. Business and Service Technologies2408-934610.18413/2408-9346-2022-8-1-0-52695The development of the tourist industryDigital platform as a basis for development of the socio-economic system (on the example of the tourism industry of the North Caucasus region)Digital platform as a basis for development of the socio-economic system (on the example of the tourism industry of the North Caucasus region)SemyonovaE. Anatol'evnaSemyonovaE. Anatol'evnaNovoselovaNatalya N.NovoselovaNatalya N.KhubulovaVeronika V,KhubulovaVeronika V,20228100

Tourism is a very important economic sector at the global and local levels and provides real prospects for sustainable and inclusive economic growth. This sector generates foreign exchange, stimulates regional development, directly supports numerous types of jobs and businesses, and supports many local communities. Recent trends point to continued strong growth around the world, and this approach illustrates the leading role that governments are playing to optimize potential benefits and reduce associated costs. In this context, in the conditions of digital transformation and the formation of a new direction "Tourism 4.0", the authors propose the development and implementation of a digital tourism platform for the North Caucasus region, which is based on the principle of digital-physical convergence. As a result of the study, the authors developed a model of the digital tourism platform of the North Caucasus region. The digital platform is a conceptual new mechanism for concentrating the region's tourism potential. The introduction of a digital tourism platform in the North Caucasus region contributes to the transformation of the subjects of the regions to a new level of digital development, as a result, a favorable tourist climate is formed in the region, new types, directions and products are formed, and competitive advantages arise for the region at the national level. Also, there are new opportunities for realizing the potential of small and medium-sized businesses in the region, expanding opportunities to work without being tied to a specific place, and new areas of activity are being formed.

Tourism is a very important economic sector at the global and local levels and provides real prospects for sustainable and inclusive economic growth. This sector generates foreign exchange, stimulates regional development, directly supports numerous types of jobs and businesses, and supports many local communities. Recent trends point to continued strong growth around the world, and this approach illustrates the leading role that governments are playing to optimize potential benefits and reduce associated costs. In this context, in the conditions of digital transformation and the formation of a new direction "Tourism 4.0", the authors propose the development and implementation of a digital tourism platform for the North Caucasus region, which is based on the principle of digital-physical convergence. As a result of the study, the authors developed a model of the digital tourism platform of the North Caucasus region. The digital platform is a conceptual new mechanism for concentrating the region's tourism potential. The introduction of a digital tourism platform in the North Caucasus region contributes to the transformation of the subjects of the regions to a new level of digital development, as a result, a favorable tourist climate is formed in the region, new types, directions and products are formed, and competitive advantages arise for the region at the national level. Also, there are new opportunities for realizing the potential of small and medium-sized businesses in the region, expanding opportunities to work without being tied to a specific place, and new areas of activity are being formed.

tourismtourist destinationstourism industrytourism clusterstourism systemsdigital transformationdigital technologiesdigital tourism platformtourismtourist destinationstourism industrytourism clusterstourism systemsdigital transformationdigital technologiesdigital tourism platformСписок литературыChudnovsky, A.D. (2014), Information technologies of management in tourism, Moscow, KnoRus.Goncharov, A.N. and Khubulova, V.V. (2017), “Agrotourism as a promising direction of tourism development in the North Caucasus”, Economics entrepreneurship, 2-1 (79), pp. 205-208.Goncharov, A.N. and Khubulova, V.V. (2018), “Spatial development of tourism in the Stavropol Territory: a cluster approach”, Economics and entrepreneurship, 2 (91), pp. 306-309.Gulyaev, V.G. (1996), Organization of tourist activities, Textbook, M., Nolidzh.Krippendorf, K. (2005), 36 strategies for victory in the era of competition, Transl. from English, St. Petersburg, Peter.Morozov, M.A. and Morozov, M.M. (2019), “Digital communications as a tool for the formation of a unified information space in tourism”, Bulletin of RosNOU, Series "Man and society", 2, pp.69-73.Novoselova, N.N. (2016), “Development of promising directions for the development of tourism and recreation in the North Caucasus as structural elements of the national economy”, International scientific publication "Modern fundamental and applied research", 23 (3), pp. 85-89.Novoselova, N.N. and Novoselov, S.N. (2017), “Research of the directions of development of the regional socio-economic system from the standpoint of the institutional component and territorial localization”, International scientific publication Modern Fundamental and Applied Research, 1 (24), pp. 218-224.Parshin, V.Ya. and Parshina, M.V. (2019), “Digital technologies as a tool influencing consumer choice in the field of tourism”, Education and science in Russia and abroad, 2(50), pp. 495-500.Shebzukhova, T.A. and Klimenko, I.S. (2019), “Modern approaches to the study of personnel training problems for the tourism industry”, Resorts. Service. Tourism, 1 (42), pp. 40-43.Slepakov, S. S., Novoselova, N. N. and Khubulova, V. V. (2019), “Revival and renewal of political economy”, Lecture notes in networks and systems, T. 57, pp. 443-450.Vartanian, A. A. and Lavrova, T. N. (2019), “Formation of the organizational-economic mechanism of development of resort and tourist industry of the Caucasian Mineral Waters”, Resorts. Service. Tourism, 1 (42), pp. 94-97.Volivok, O.A. and Dolmatova, A.S. (2020), “The role of innovations in the formation of the strategy of the organization of the tourism sector”, Karelian Scientific Journal, Vol. 9, 3 (32), pp. 123-126.