Cultural tourism, which appeared in the 80s of the last century, today is again becoming relevant and attractive in the development of the cultural sphere of the region and the city. Among other things, cultural heritage (military, historical, etc.) includes literary heritage, which is a kind of connecting, unifying link of culture of the regions of the country. The inclusion of national Bashkir writers and representatives of Russian classics in Ufa's literary tourism allows not only to enrich the existing local cultural urban landscape, but also to make it accessible to the public and attractive to guests of the city from different parts of Russia. The purpose of the article is to demonstrate the option of using little-known historical-literary material in practice on the example of Ufa, a representation of Russian classics in the cultural landscape of the city. As a result, the authors of the article established that the connection of historical, local and literary data into a single whole will allow to activate literary tourism both in a particular region and in the country as a whole. It is shown how valuable material can be used in the work of lecturers, tour guides, etc. during the preparation of historical, cultural and literary tours of the city and region. It is concluded that such an approach will make the city culturally attractive not only for citizens, but also for guests of the capital.