2408-9346Research result. Business and Service Technologies2408-9346DOI: 10.18413 /2408-9346-2015-1-4-44-47299PROBLEMS OF EFFICIENCY AND QUALITY IN SERVICE ACTIVITIESIMPROVEMENT OF THE PARADIGM OF SERVICEIMPROVEMENT OF THE PARADIGM OF SERVICEKurbanovZhamshed MazhidovichKurbanovZhamshed MazhidovichKurbanovaRahima ZhamshedovnaKurbanovaRahima Zhamshedovnakjamshed@rambler.ru20151400

Now science about service as the modern type of service, is at a stage of evolutionary development. Therefore there are numerous views concerning their essence and mechanisms. We, in this work considered some modern views about concepts service, attempt to give new definitions of concepts service, serving and service is made.

Now science about service as the modern type of service, is at a stage of evolutionary development. Therefore there are numerous views concerning their essence and mechanisms. We, in this work considered some modern views about concepts service, attempt to give new definitions of concepts service, serving and service is made.

Goodsserviceservingparadigmmarketing serviceservice processinteractive marketingGoodsserviceservingparadigmmarketing serviceservice processinteractive marketingСписок литературыBerry, Leonard L. Service Marketing Self-Portraits: Introspection, Reflection and Glimpses from the Experts. Chicago: AMA, 2000. 350 р.Levitt, Theodore Production Line Approach to Service // Harvard Business Review. 1979. № 50.Norris, Ruby T. The Theory of Consumer’s Demand. New Haven, CT. Yale University Press. 1941. 325 р.Lavlok, K. Marketing of Services: The Personnel, Technologies, Strategy. M.: Williams publishing house 2005. 260 р.Avanesova, G. A. Service Activity: Historical and Modern Practice, Business, Management. The Education Guidance. – M.: JSC Publishing House, Aspect Press 2004. 318 p.