2408-9346Research result. Business and Service Technologies2408-934610.18413/2408-9346-2023-9-1-0-72991PROBLEMS OF EFFICIENCY AND QUALITY IN SERVICE ACTIVITIES<strong>On the issue of developing the competencies necessary for a modern specialist</strong><strong>On the issue of developing the competencies necessary for a modern specialist</strong>GrudistovaElena GennadyevnaGrudistovaElena Gennadyevnadiplombgu@mail.ru20239100

The formation and development of digital competencies today is an urgent task, since in modern conditions only if they are available, successful life of citizens and the formation of a competitive national economy are possible. However, according to the results of numerous studies, digital competencies and digital literacy of Russian citizens leave much to be desired. This necessitates the search for ways to solve this problem. At the same time, one of these possibilities is the use of the appropriate state ideology and methods of motivation both at the level of organizations and at the level of individual subjects. Promotion of the value of training and the use of incentive influence on the personnel of organizations play an important role in this. Organizations of vocational education act as the main subjects to which federal standards prescribe the development of the necessary skills and competencies in students. Their task is to implement a digital educational process that will allow not only theoretically, but also practically solving the problem of developing digital competencies. The article presents the author&#39;s vision of the problem and the model of motivating staff to master digital competencies and develop the digital educational process, reflecting the main content of the work in this direction.

The formation and development of digital competencies today is an urgent task, since in modern conditions only if they are available, successful life of citizens and the formation of a competitive national economy are possible. However, according to the results of numerous studies, digital competencies and digital literacy of Russian citizens leave much to be desired. This necessitates the search for ways to solve this problem. At the same time, one of these possibilities is the use of the appropriate state ideology and methods of motivation both at the level of organizations and at the level of individual subjects. Promotion of the value of training and the use of incentive influence on the personnel of organizations play an important role in this. Organizations of vocational education act as the main subjects to which federal standards prescribe the development of the necessary skills and competencies in students. Their task is to implement a digital educational process that will allow not only theoretically, but also practically solving the problem of developing digital competencies. The article presents the author&#39;s vision of the problem and the model of motivating staff to master digital competencies and develop the digital educational process, reflecting the main content of the work in this direction.

digital economyideologyvalues of organizational culturemotivation to master digital competencieseducational processdigital economyideologyvalues of organizational culturemotivation to master digital competencieseducational processСписок литературыAbdrakhmanova, G.I., Vishnevsky, K.O. and Gokhberg, L.M. (2020), &ldquo;Digital Economy: Brief Statistical Collection&rdquo;, M, NRU HSE, 112 p.Bukovtseva, N.I. and Remezova, L.A. (2021), &ldquo;Building a digital educational process in the professional training of specialists in the field of special defectological education&rdquo;, Problems of modern pedagogical education, 73-2, pp. 40-44.Draft didactic concept of digital vocational education and training (2019), M., Pero Publishing House, 72 p.Grudistova, E.G. (2020), &ldquo;Development of competencies and digital marketing as a means of ensuring the competitiveness of economic entities&rdquo;, Bulletin of the Kemerovo State University. Series: Political, sociological and economic sciences, T. 5, 2 (16), pp. 195-204.Grudistova, E.G. (2021), &ldquo;On the issue of the development of communicative competencies of service specialists&rdquo;, Scientific result. Business and service technologies, T. 8, 3, pp. 55-70.Grudistova, E.G., Tkhorenko, D.A. and Berezhneva E.S. (2022), &ldquo;Development of personnel motivation for the development of digital competencies&rdquo;, &ldquo;Proceedings of the Bratsk State University: Series: Economics and Management&rdquo;, Bratsk, Publishing House of BrGU, pp. 82-89.Ozernikova, T.G. (2002), Formation and development of the system of labor motivation, dis. &hellip; doc. economy Sciences, Irkutsk, BSUEP, 307 p.Patrusova, A.M. (2021), &ldquo;Personnel management in the context of the development of the digital economy&rdquo;, Scientific result. Business and service technologies, T. 7, 3, pp. 71-83.Slinkov, A.M. (2010), Motivation of labor activity, Bratsk, GOU VPO BrGU, 171 p.Slinkov, A.M., Vishnevskaya, E.V., Nezhelchenko, E.V., Slinkova, O.K., Yasenok, S.N. and Zdorovets, Yu.I. (2020), &ldquo;Actualization of ways to introduce russian education into digital economy realities&rdquo;, Proceedings of the Russian Conference on Digital Economy and Knowledge Management (RuDEcK 2020). Series: ADVANCES IN ECONOMICS, BUSINESS AND MANAGEMENT RESEARCH, Voronezh, pp. 491-494.Slinkova, O.K. (2022), &ldquo;Business communication and cross-cultural communications, Textbook for undergraduate and graduate students studying in the direction of Economics, M, Publishing house &laquo;KnoRus&raquo;, 164 p.Wikipedia [Online], available at:&nbsp; https://ru.wikipedia.org/wiki/ (Accessed 01.04.2023).Zolotova, D.R. Digital educational resources: concept and classification. [Online], available at: https://www.tsutmb.ru/nauka/internet-konferencii/2022/lichn_i_prof_razv_bud_special/4/Zolotova.pdf (Accessed 01.04.2023).