2408-9346Research result. Business and Service Technologies2408-934610.18413/2408-9346-2023-9-2-0-83099PROBLEMS OF EFFICIENCY AND QUALITY IN SERVICE ACTIVITIES<strong>Analysis of the investment attractiveness of the real estate sector under sanctions</strong><strong>Analysis of the investment attractiveness of the real estate sector under sanctions</strong>VaganovaOksana V.VaganovaOksana V.vaganova@bsuedu.ruKolosovaAlina O.KolosovaAlina O.GarayevTimur M.GarayevTimur M.20239200

For many decades, solving problems in the field of investment attractiveness has been of great interest and demand at both the micro and macro levels. After all, the development and improvement of the enterprise, industry, region and the state as a whole largely depends on financial investments and investments. So, a special priority in this development is the real estate sector. The achievements of high and high-quality results in this industry contribute to the expansion of urban infrastructure, an increase in the urban population and, as a result, the growth of small and medium-sized businesses, which in one way or another make a significant contribution to the country&#39;s economy. This article is aimed at identifying trends and dynamics of investment attractiveness of the real estate sector in modern conditions. The article discusses the essential characteristics and the role of investment attractiveness, the dynamics of the total volume of investments in real estate in the Russian Federation and the volume of investment transactions. The main part of the article also provides an analysis of the volume of real estate investments by segment and an analysis of the average annual return on investment by regions of the Russian Federation. According to the results of the analysis, the regions that have the highest profitability from investing in real estate are determined. The recommendations and target prices for leading companies in the housing and construction market under the conditions of the sanctions policy are described. Also, based on the conducted research, companies that have maintained leading positions in the industry for several years are identified. And in conclusion, conclusions are drawn regarding the state and functioning of the Russian real estate market, as well as the effectiveness of state programs aimed at mitigating and eliminating the impact of external restrictive measures.

For many decades, solving problems in the field of investment attractiveness has been of great interest and demand at both the micro and macro levels. After all, the development and improvement of the enterprise, industry, region and the state as a whole largely depends on financial investments and investments. So, a special priority in this development is the real estate sector. The achievements of high and high-quality results in this industry contribute to the expansion of urban infrastructure, an increase in the urban population and, as a result, the growth of small and medium-sized businesses, which in one way or another make a significant contribution to the country&#39;s economy. This article is aimed at identifying trends and dynamics of investment attractiveness of the real estate sector in modern conditions. The article discusses the essential characteristics and the role of investment attractiveness, the dynamics of the total volume of investments in real estate in the Russian Federation and the volume of investment transactions. The main part of the article also provides an analysis of the volume of real estate investments by segment and an analysis of the average annual return on investment by regions of the Russian Federation. According to the results of the analysis, the regions that have the highest profitability from investing in real estate are determined. The recommendations and target prices for leading companies in the housing and construction market under the conditions of the sanctions policy are described. Also, based on the conducted research, companies that have maintained leading positions in the industry for several years are identified. And in conclusion, conclusions are drawn regarding the state and functioning of the Russian real estate market, as well as the effectiveness of state programs aimed at mitigating and eliminating the impact of external restrictive measures.

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