2408-9346Research result. Business and Service Technologies2408-9346DOI: 10.18413/2408-9346-2015-1-3-52-57318INTERDISCIPLINARY RESEARCH IN THE FIELD OF BUSINESSTHE ROLE OF CORPORATE CULTURE IN THE COMPANYTHE ROLE OF CORPORATE CULTURE IN THE COMPANYDoroninaNatalia NikolaevnaDoroninaNatalia Nikolaevnadoronina@bsuedu.ruReznichenkoMarina NikolaevnaReznichenkoMarina Nikolaevnamari-konoplyanko@yandex.ruBelgorod State National Research University20151300

This article presents an analysis of the corporate culture of the organization. The authors analyze the positions of Russian and foreign scientists on this issue, and consider the nature and structure of this concept. The process of formation and development of corporate culture in the enterprise deserves special attention, because it is possible to regulate the employees’ behavior on the basis of values, that are relevant to the organization. The study was carried out in a construction company in the city of Novy Oskol (Belgorod Region). The analysis revealed the fact, that the corporate culture was not well developed, it was on an average level and required improvement. Based on the study, the authors offer some recommendations for the development of corporate culture of the company. As one of the recommendations, it is offered to consider the introduction of a corporate newspaper in the company. The main purpose of the newspaper is informing the employees’ on the company’s activity, its success and challenges, strengthening trust to its leaders, clarification of company policy, etc.

This article presents an analysis of the corporate culture of the organization. The authors analyze the positions of Russian and foreign scientists on this issue, and consider the nature and structure of this concept. The process of formation and development of corporate culture in the enterprise deserves special attention, because it is possible to regulate the employees’ behavior on the basis of values, that are relevant to the organization. The study was carried out in a construction company in the city of Novy Oskol (Belgorod Region). The analysis revealed the fact, that the corporate culture was not well developed, it was on an average level and required improvement. Based on the study, the authors offer some recommendations for the development of corporate culture of the company. As one of the recommendations, it is offered to consider the introduction of a corporate newspaper in the company. The main purpose of the newspaper is informing the employees’ on the company’s activity, its success and challenges, strengthening trust to its leaders, clarification of company policy, etc.

Corporate cultureactivity of companyconstruction companydevelopment of corporate cultureCorporate cultureactivity of companyconstruction companydevelopment of corporate cultureСписок литературыArmstrong M. The Practice of Human Resource Management. SPb.: Peter, 2009. 847 p.Volkogonov V. A. Corporate Newspaper as an Indicator of Trust: on the Methodology of the Analysis of Factors Determining the Economic Culture of the Organization // Proceedings of the Russian state pedagogical University A. I. Herzen. 2008. No. 73-1. Pp. 120-125.Kapitonov, E. A. Corporate Culture: Theory and Practice. M.: Alpha Press. 2005. 352 p.Kozlov, V. V. Corporate culture. M.: Alpha Press, 2009. 204 p.Rogozina T. I. The Style of Interaction as One of the Factors that Determine the Corporate Culture of the Organization // The Science of Man: the Humanities research. 2008. No. 2. Pp. 46-51.Tomilov, V. V. Culture of Business. SPb.: Peter, 2009. 368 p.Shane, E. H. Organizational Culture and Leadership. SPb.: Peter, 2010. 336 p.