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<article article-type="research-article" dtd-version="1.2" xml:lang="ru" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><front><journal-meta><journal-id journal-id-type="issn">2408-9346</journal-id><journal-title-group><journal-title>Research result. Business and Service Technologies</journal-title></journal-title-group><issn pub-type="epub">2408-9346</issn></journal-meta><article-meta><article-id pub-id-type="doi">DOI: 10.18413/2408-9346-2015-1-3-66-75</article-id><article-id pub-id-type="publisher-id">320</article-id><article-categories><subj-group subj-group-type="heading"><subject>PROBLEMS OF EFFICIENCY AND QUALITY IN SERVICE ACTIVITIES</subject></subj-group></article-categories><title-group><article-title>SERVICEOLOGY AS A HUMAN SCIENCE AND THE SCIENCE OF HUMAN NEEDS</article-title><trans-title-group xml:lang="en"><trans-title>SERVICEOLOGY AS A HUMAN SCIENCE AND THE SCIENCE OF HUMAN NEEDS</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author"><name-alternatives><name xml:lang="ru"><surname>Slinkova</surname><given-names>Olga Konstantinovna</given-names></name><name xml:lang="en"><surname>Slinkova</surname><given-names>Olga Konstantinovna</given-names></name></name-alternatives><email>slinkova@bsu.edu.ru</email><xref ref-type="aff" rid="aff1" /></contrib><contrib contrib-type="author"><name-alternatives><name xml:lang="ru"><surname>Pastukhova</surname><given-names>Darya Alexandrovna</given-names></name><name xml:lang="en"><surname>Pastukhova</surname><given-names>Darya Alexandrovna</given-names></name></name-alternatives><email>PastukhovaD@mail.ru</email></contrib></contrib-group><aff id="aff1"><institution>Belgorod State National Research University</institution></aff><pub-date pub-type="epub"><year>2015</year></pub-date><volume>1</volume><issue>3</issue><fpage>0</fpage><lpage>0</lpage><self-uri content-type="pdf" xlink:href="/media/business/2015/3/bus10.pdf" /><abstract xml:lang="ru"><p>The article covers some features of a scientific discipline of &amp;laquo;Serviceology&amp;raquo; and its role in the training of future services specialists. The authors discuss the necessity of systematization of scientific knowledge about the human being from the perspective of serviceology. They also reveal the social and natural integrity of the human being, propose and describe the model of a &amp;laquo;services consuming person&amp;raquo;.</p></abstract><trans-abstract xml:lang="en"><p>The article covers some features of a scientific discipline of &amp;laquo;Serviceology&amp;raquo; and its role in the training of future services specialists. The authors discuss the necessity of systematization of scientific knowledge about the human being from the perspective of serviceology. They also reveal the social and natural integrity of the human being, propose and describe the model of a &amp;laquo;services consuming person&amp;raquo;.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>Serviceology</kwd><kwd>model of human being</kwd><kwd>needs</kwd><kwd>expectations</kwd><kwd>values</kwd><kwd>goals of personality</kwd></kwd-group><kwd-group xml:lang="en"><kwd>Serviceology</kwd><kwd>model of human being</kwd><kwd>needs</kwd><kwd>expectations</kwd><kwd>values</kwd><kwd>goals of personality</kwd></kwd-group></article-meta></front><back><ref-list><title>Список литературы</title><ref id="B1"><mixed-citation>Nick Wu Pchelitskaya. Theories of Motivation. Theory X, Y, Z https://pchelitskaya.wordpress.com (date of access: September 15, 2015)</mixed-citation></ref><ref id="B2"><mixed-citation>Yerasov, B. S. Social Cultural Studies: Textbook / B.S. Yerasov. &amp;ndash; Ed. 3rd, ext. and rev. 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