2408-9346Research result. Business and Service Technologies2408-9346325The development of the tourist industryMODERN APPROACHES TO MANAGING EDUCATIONAL TOURISMMODERN APPROACHES TO MANAGING EDUCATIONAL TOURISMBelskayaNatalia LeonidovnaBelskayaNatalia Leonidovnabenaleon@rambler.ru20151200

The article deals with the main problems which may appear during the scientific research concerning educational tourism development in regions of Russia and abroad. The key results of a sociological research, done for analysis of potential customers’ motives and preferences in sphere of educational tourism in the Tyumen region, are formulated by the author. The results of a survey show that potential educational tourists are ready for the best offers, self-improvement, travelling and studying in Russia and abroad. To satisfy a growing demand, national tourism producers should react quickly, and make research for discovering and creating innovative short-term/long-term educational product. For that it is necessary to unify and attract all interested parties of touristic and educational branches of Russian economy, and to create a coordinated strategy of development and marketing in this sphere.

The article deals with the main problems which may appear during the scientific research concerning educational tourism development in regions of Russia and abroad. The key results of a sociological research, done for analysis of potential customers’ motives and preferences in sphere of educational tourism in the Tyumen region, are formulated by the author. The results of a survey show that potential educational tourists are ready for the best offers, self-improvement, travelling and studying in Russia and abroad. To satisfy a growing demand, national tourism producers should react quickly, and make research for discovering and creating innovative short-term/long-term educational product. For that it is necessary to unify and attract all interested parties of touristic and educational branches of Russian economy, and to create a coordinated strategy of development and marketing in this sphere.

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