<?xml version='1.0' encoding='utf-8'?>
<!DOCTYPE article PUBLIC "-//NLM//DTD JATS (Z39.96) Journal Publishing DTD v1.2 20190208//EN" "http://jats.nlm.nih.gov/publishing/1.2/JATS-journalpublishing1.dtd">
<article article-type="research-article" dtd-version="1.2" xml:lang="ru" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><front><journal-meta><journal-id journal-id-type="issn">2408-9346</journal-id><journal-title-group><journal-title>Research result. Business and Service Technologies</journal-title></journal-title-group><issn pub-type="epub">2408-9346</issn></journal-meta><article-meta><article-id pub-id-type="doi">10.18413/2408-9346-2023-9-4-0-6</article-id><article-id pub-id-type="publisher-id">3261</article-id><article-categories><subj-group subj-group-type="heading"><subject>The development of the tourist industry</subject></subj-group></article-categories><title-group><article-title>&lt;strong&gt;Graffiti objects as a resource for creating an tour route in the urban space of Petropavlovsk-Kamchatsky&lt;/strong&gt;</article-title><trans-title-group xml:lang="en"><trans-title>&lt;strong&gt;Graffiti objects as a resource for creating an tour route in the urban space of Petropavlovsk-Kamchatsky&lt;/strong&gt;</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author"><name-alternatives><name xml:lang="ru"><surname>Sibirtseva</surname><given-names>Elizaveta I.</given-names></name><name xml:lang="en"><surname>Sibirtseva</surname><given-names>Elizaveta I.</given-names></name></name-alternatives></contrib></contrib-group><pub-date pub-type="epub"><year>2023</year></pub-date><volume>9</volume><issue>4</issue><fpage>0</fpage><lpage>0</lpage><self-uri content-type="pdf" xlink:href="/media/business/2023/4/Бизнес_и_сервис_1-72-88.pdf" /><abstract xml:lang="ru"><p>Every year more and more objects appear in every city that are aimed at shaping the cultural perception of the city by residents through understanding local identity, taking into account historical values, and creating new cultural codes. In connection with the street art festival that has been held for several years in Petropavlovsk-Kamchatsky, more than 50 houses decorated with graffiti objects have appeared. Moreover, all artistic objects are united by the themes of history, culture, flora and fauna of the region. However, even for the local population, not all cultural symbols and messages are clear, since the city&amp;#39;s population is often not indigenous, people come to work from all regions of Russia. With the increase in tourist flow to the region and attention to the city as an excursion site, tourists&amp;rsquo; questions about graffiti and their meaning have become quite frequent for tour guides. A request from city guests to see the most striking murals led to the creation of one of the tour routes. The conducted research is functional and is based on historical, ethnographic, and cultural data. The main research methods are historical, descriptive and observational methods. The result of the work is an excursion text that can be used by tour guides when conducting a city tour for both visitors and citizens themselves. The testing of the route and excursion text took place within the framework of the disciplines taught at the Department of Economics, Management and Tourism of Vitus Bering Kamchatka State University. The work carried out showed that there may be several similar routes in different areas of the city. Local history sources were used in the research process.</p></abstract><trans-abstract xml:lang="en"><p>Every year more and more objects appear in every city that are aimed at shaping the cultural perception of the city by residents through understanding local identity, taking into account historical values, and creating new cultural codes. In connection with the street art festival that has been held for several years in Petropavlovsk-Kamchatsky, more than 50 houses decorated with graffiti objects have appeared. Moreover, all artistic objects are united by the themes of history, culture, flora and fauna of the region. However, even for the local population, not all cultural symbols and messages are clear, since the city&amp;#39;s population is often not indigenous, people come to work from all regions of Russia. With the increase in tourist flow to the region and attention to the city as an excursion site, tourists&amp;rsquo; questions about graffiti and their meaning have become quite frequent for tour guides. A request from city guests to see the most striking murals led to the creation of one of the tour routes. The conducted research is functional and is based on historical, ethnographic, and cultural data. The main research methods are historical, descriptive and observational methods. The result of the work is an excursion text that can be used by tour guides when conducting a city tour for both visitors and citizens themselves. The testing of the route and excursion text took place within the framework of the disciplines taught at the Department of Economics, Management and Tourism of Vitus Bering Kamchatka State University. The work carried out showed that there may be several similar routes in different areas of the city. Local history sources were used in the research process.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>graffiti</kwd><kwd>street-art</kwd><kwd>excursion route</kwd><kwd>Petropavlovsk-Kamchatsky</kwd><kwd>Kamchatka realities</kwd><kwd>urban landscape</kwd><kwd>Kamchatka region</kwd></kwd-group><kwd-group xml:lang="en"><kwd>graffiti</kwd><kwd>street-art</kwd><kwd>excursion route</kwd><kwd>Petropavlovsk-Kamchatsky</kwd><kwd>Kamchatka realities</kwd><kwd>urban landscape</kwd><kwd>Kamchatka region</kwd></kwd-group></article-meta></front><back><ref-list><title>Список литературы</title><ref id="B1"><mixed-citation>Audio guides. IZI.TRAVEL. The storytelling platform. Routes through street art objects. &amp;nbsp; [Online], available at: https://izi.travel/ru/search/%D1%81%D1%82%D1%80%D0%B8%D1%82-%D0%B0%D1%80%D1%82 (Accessed 1 October 2023).</mixed-citation></ref><ref id="B2"><mixed-citation>Berdnikova, O. and Tkach, O. A. (2010), &amp;ldquo;House for a nomad&amp;rdquo;, Laboratorium. Journal of Social Research, 3, pp. 75&amp;ndash;92.</mixed-citation></ref><ref id="B3"><mixed-citation>B&amp;ouml;ttcher, H. (2021), &amp;ldquo;Raspberries and bears. About the diet of Johann Kegel during his travels in Kamchatka (1841-1847)&amp;rdquo;, Humanitarian studies in Eastern Siberia and the Far East, 2, pp. 51-64.</mixed-citation></ref><ref id="B4"><mixed-citation>Chirkova, N.V. (2017), &amp;ldquo;Street art in the context of modern visual culture&amp;rdquo;, Modernization of culture: from a man of tradition to a creative subject. Materials of the V International Scientific and Practical Conference. In 2 parts. Vol. I, Part I. Ed. by S.V. Solovyova, V.I. Ionesova, L.M. Artamonova, Publishing House of Saratov State Institute of Culture, pp. 83-91.</mixed-citation></ref><ref id="B5"><mixed-citation>Kamchatka in colors. Avacha Street art. Electronic resource. &amp;nbsp; [Online], available at: https://www.youtube.com/watch?v=9YUSMAgKqP4 (Accessed 05 October 2023).</mixed-citation></ref><ref id="B6"><mixed-citation>&amp;quot;Kamchatka v poryadke&amp;quot; website. Festival of street art and graffiti &amp;ldquo;Avacha Street Art&amp;rdquo; 2022 Electronic resource. &amp;nbsp; [Online], available at: https://voting.vporyadke41.ru/#/voting/2b767d74-020f-475f-81ad-bb87f7d6d55c?A4Qw5glgdiAuEHsoFICsAhUYCmA5BaAIgLwBMAZFtHIihltgMoQBe2RxAjAAyXjXwkadLASwQAGwDCCAK5 RYHUgDZyo4IwDGAJwQSJxbkA (Accessed 14 October 2023).</mixed-citation></ref><ref id="B7"><mixed-citation>Kartseva, E.A. and Zvyagintseva, M.L. (2020), &amp;ldquo;Public art: terminological approaches and identification criteria&amp;rdquo;, Artikult, 37 (1), pp. 58-73.</mixed-citation></ref><ref id="B8"><mixed-citation>Kuzovenkova, Yu.A. (2021), &amp;ldquo;Between art and vandalism: discursive representation of graffiti and street art&amp;rdquo;, Bulletin of Perm University. Philosophy. Psychology. Sociology, 4, pp. 592-603.</mixed-citation></ref><ref id="B9"><mixed-citation>Official website of the Administration of Petropavlovsk-Kamchatsky urban district. Section &amp;ldquo;News from 08/27/2021&amp;rdquo;. The results of the street art and graffiti festival have been summed up in Petropavlovsk-Kamchatsky [Online], available at: https://pkgo.ru/news/29959/ (Accessed 14 October 2023).</mixed-citation></ref><ref id="B10"><mixed-citation>Ponosov, I. (2021), Art and the city: graffiti, street art, activism, Publishing house &amp;ldquo;Igor Ponosov&amp;rdquo;, 288 p.</mixed-citation></ref><ref id="B11"><mixed-citation>Sefer, K.E. (2022), &amp;ldquo;Street art and public art: comparative characteristics&amp;rdquo;, Culture and civilization, 12, pp. 49-58.</mixed-citation></ref><ref id="B12"><mixed-citation>Street art festival of the Volga Federal District. Official site. &amp;nbsp; [Online], available at: https://formartpfo.ru/about (Accessed 14 October 2023).</mixed-citation></ref><ref id="B13"><mixed-citation>Vilchinskaya-Butenko, M.E. (2022), &amp;ldquo;Visualization modes of urban art: street art vs public art&amp;rdquo;, Bulletin of Tomsk State University. Cultural studies and art history, 47, pp. 18&amp;ndash;34.</mixed-citation></ref><ref id="B14"><mixed-citation>Viter, I.V. and Smyshlyaev, A.A. (2011), The city above Avacha Bay. History of the city of Petropavlovsk-Kamchatsky, New Book Publishing House, Petropavlovsk-Kamchatsky, 316 p.</mixed-citation></ref><ref id="B15"><mixed-citation>Vlasova, E.G. and Antipina, Z.S. (2015), &amp;ldquo;Street art and yard improvement as forms of development of urban space (On the example of modern Perm)&amp;rdquo;, Ethnographic Review, 5, pp. 73-82.</mixed-citation></ref></ref-list></back></article>