Many countries of the world have accumulated terabytes of digital maps created by both professionals and amateurs, but many of them have not become available to the target audience. Since the tourism industry is no exception to the general trend, it is faced with the task of making existing cartographic materials available to the public and providing a cartographic basis for research, design and creation of new tourism products. Geoportals can help in solving this problem. The purpose of the study is to develop the structure and content of a tourist geoportal capable of providing users with all the necessary information. To achieve this goal, the work studied the attractiveness of the term "geoportal" among scientists and users of the Yandex search engine, the information content of tourist information of regional and foreign geoportals. The target audience of the tourist geoportal are tourists, tourist organizations, government agencies that control and manage the tourism industry in the region. When developing the information structure of the tourist geoportal, the authors took into account the heterogeneity of the interests of the target audience. A different set of sections and thematic layers was proposed for each target audience, since the high-quality information structure and fullness of the geoportal will allow visualizing research results and making them available to the public, create a base for further scientific research and educational work, meet the needs of the target audience, and will also contribute to the development of tourism in the region.