2408-9346Research result. Business and Service Technologies2408-9346332The development of the tourist industryFORMATION OF A TOURISM BRAND OF ROSTOV REGION FOR FOREIGN TOURISTSFORMATION OF A TOURISM BRAND OF ROSTOV REGION FOR FOREIGN TOURISTSKedrovaIrina VladimirovnaKedrovaIrina Vladimirovnaivkedrova@yandex.ruKaricLiliya VitalievnaKaricLiliya Vitalievnakarich_lv@mail.ruPavlenkoElena ValentinovnaPavlenkoElena Valentinovnavospwork@yandex.ruKoshelTatiana VladimirovnaKoshelTatiana Vladimirovnatatakosh@mail.ru20151200

The authors of the article focus both on aspects of Linguocultural training of professionals to work with foreign tourists and on the problem of the choice of the tourism brand of Rostov Region, its historical stages, as well as the issue of the lack of a systematic approach to its formation. Keywords: training of a guide; tourism in Rostov Region; tourist branding; bilingual environment; voice communication

The authors of the article focus both on aspects of Linguocultural training of professionals to work with foreign tourists and on the problem of the choice of the tourism brand of Rostov Region, its historical stages, as well as the issue of the lack of a systematic approach to its formation. Keywords: training of a guide; tourism in Rostov Region; tourist branding; bilingual environment; voice communication

Training of a guidetourism in Rostov Regiontourist brandingbilingual environmentvoice communicationTraining of a guidetourism in Rostov Regiontourist brandingbilingual environmentvoice communicationСписок литературы1. Natalia Burdykova Don brands: Quiet Flows the Don or Rostov City // «Journal of Economics»: an electronic journal, 2007. № 2 (9) URL: http://www.donbiz.ru/archive/articles/841.html (date of access: January 19, 2015).2. Karic LV, Karpovskaya NV Communicative aspect of excurssion activity // Research and Education and Applied Journal North – Caucasian Research Center«Humanitarian and socio-economic science», 2005. № 1.3. Alina Klyuchko For five years Rostov Region was visited by more than a million of tourists//project of the Rostov news agency. 14 June 2014.4. Ilona Kuvaldina Patchwork brand of Rostov Region// Rostov official07.03.2012. Number 10 (901)5. Kuz'menko MA Prospects of branding of the region by creating a monocentric urban agglomeration on the example of the city of Rostov-on-Don URL: http://region-brand.ru/47-articles/90-perspektivy-brendirovaniya-regiona-putyom-sozdaniya-monotsentricheskoy-gorodskoy-aglomeratsii-na-primere-g-rostova-na-donu appeal: 20.01.2015).6.KutarevO.Yu. Regional aspects of tourism and recreation activities in Rostov Region«sociosphere»: an electronic journal 2013.№ 4 URL:http://sociosphera.com/publication/journal/2013/3085/regionalnyj_aspekt_organizacii_turistskorekreacionnoj_deyatelnosti_v_rostovskoj_oblasti/ (date accessed: 20.01.2015).7. Nikanorova EV «Formation of tourist image of the territory: the case of Rostov Region» Author. dis. ... to the candedate of geog. Sciences. Moscow, 2009.Scientific Library of dissertations andURLhttp://www.dissercat.com/content/formirovanie-turistskogo-obraza-territorii-na-primere-rostovskoi-oblasti (appeal: 20.01.2015).8. Regionai long-term program of tourism development in Rostov Region in 2011-2016 URL http://www.donland.ru/Default.aspx?pageid=92809( appeal: 15.02.2015).9. Resolution of the Government of Rostov Region from 25.09.2013 № 587 «On approval of the state program of Rostov Region» Development of Culture and Tourism «URL http://www.donland.ru/Default.aspx?pageid=12299810. The development of tourism in Rostov Region URL http://turizm-art.ru/sovremenny-e-perspektivy-razvitiya-tu/ (date accessed: 24.01.2015).11. «The Don Silver Horseshoe» should become tourist brand of Rostov Region 27.02.2008) URL http: // www. dontourism. ru /http: // in. dontourism. ru / laws. aspx. (date accessed: 24.01.2015).