2408-9346Research result. Business and Service Technologies2408-9346333The development of the tourist industryFEATURES SHAPING THE IMAGE OF TOURIST TERRITORY ON THE EXAMPLE BELGOROD REGIONFEATURES SHAPING THE IMAGE OF TOURIST TERRITORY ON THE EXAMPLE BELGOROD REGIONZhilenkoVilena Yur'evnaZhilenkoVilena Yur'evnazhilenko@bsu.edu.ru20151100

The article presents some data on the research into building up the image of the tourist areas and identifies a number of factors of developing a positive image of Belgorod Region. The author identifies the theoretical foundations for creating a favorable image of the territory, assesses the grounds of creating an image from the standpoint of their usefulness in the development and promotion of the image of Belgorod Region. Besides, the author proposes a number of recommendations aimed at creation and promotion of the image of Belgorod Region. The aim of the study was to develop a phased plan of a complex of researches and activities for building up the image of Belgorod Region. The main methods of the study included: the theoretical analysis, problem analysis, modeling, deduction, statistical. The study provides recommendations on the formation and promotion of the image of Belgorod Region.

The article presents some data on the research into building up the image of the tourist areas and identifies a number of factors of developing a positive image of Belgorod Region. The author identifies the theoretical foundations for creating a favorable image of the territory, assesses the grounds of creating an image from the standpoint of their usefulness in the development and promotion of the image of Belgorod Region. Besides, the author proposes a number of recommendations aimed at creation and promotion of the image of Belgorod Region. The aim of the study was to develop a phased plan of a complex of researches and activities for building up the image of Belgorod Region. The main methods of the study included: the theoretical analysis, problem analysis, modeling, deduction, statistical. The study provides recommendations on the formation and promotion of the image of Belgorod Region.

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