In today's car-service market, the development and implementation of innovations in information technology for motor transport enterprises has become necessary to solve many problems that require automation of technical and service processes. However, while research and information technology are becoming more relevant and broader, there is still no exact way to understand where to implement new systems, including links to various aspects of consumer behavior. The purpose of this work is to study the parameters of quality, efficiency and performance in the systems of providing services using information technologies at automotive service enterprises, as well as the possibility of using new models to improve the automation of production tasks. Based on Internet sources and statistics, during the writing of the work, the main issues were identified and analyzed regarding the transition and automation of services, their transformation from the usual offline format of work into a new online format. Within the framework of the study, the idea of ​ ​ automation was applied using a regular online application, its work under the option, if the car-service business decides to introduce information technologies on its services. The research results can be useful in the formation of tactics for the development of service activities of motor transport enterprises.