2408-9346Research result. Business and Service Technologies2408-934610.18413/2408-9346-2024-10-2-0-73452PROBLEMS OF EFFICIENCY AND QUALITY IN SERVICE ACTIVITIES<strong>Sports facilities as a basis for the development of mass sports</strong><strong>Sports facilities as a basis for the development of mass sports</strong>PetrenkoElena StepanovnaPetrenkoElena StepanovnaPetrenko_yelena@bk.ruGureevaElena AlexandrovnaGureevaElena Alexandrovna202410200

The commitment of the population to physical activity and sports in world practice is one of the key indicators of public policy and assessment of the quality of life of the population. Considering the geopolitical changes and changes in the macro environment, the focus has been shifted to the development of mass sports. The importance of the development of mass sports cannot be overestimated, since mass sports cover both life expectancy, health level, and the country&#39;s defense capability, education and patriotic upbringing. In order to develop mass sports, the state focuses on the creation of sports infrastructure. In modern conditions, it is not enough to simply build sports facilities, it is necessary to ensure that they are used and operated as efficiently as possible, in line with consumer requirements. This study is aimed at identifying the factors that have a key impact on the management of sports facilities as the basis for the development of mass sports. Statistical and comparative analysis, as well as a questionnaire survey of the population of several Russian regions, were chosen as the main methods of conducting the study. The survey of respondents was conducted from two directions: from the management system and from potential consumers of sports facilities services. During the study, four groups of factors were identified that have the greatest impact on the utilization of sports facilities and the efficiency of their operation: administrative barriers, management-related factors, visitor service-related factors and control and supervision factors. With the creation and effective operation of sports infrastructure, sports based on intersectoral connections can form new markets and new forms of functioning, including sports and creative clusters. The time has come, and favorable conditions are being created on the part of the state for the formation and improvement of domestic markets, as well as the development of new sports products using the Internet, innovations and digital platforms in an environment where previous technologies no longer meet the level of competition, including from related markets, and consumer demands.

The commitment of the population to physical activity and sports in world practice is one of the key indicators of public policy and assessment of the quality of life of the population. Considering the geopolitical changes and changes in the macro environment, the focus has been shifted to the development of mass sports. The importance of the development of mass sports cannot be overestimated, since mass sports cover both life expectancy, health level, and the country&#39;s defense capability, education and patriotic upbringing. In order to develop mass sports, the state focuses on the creation of sports infrastructure. In modern conditions, it is not enough to simply build sports facilities, it is necessary to ensure that they are used and operated as efficiently as possible, in line with consumer requirements. This study is aimed at identifying the factors that have a key impact on the management of sports facilities as the basis for the development of mass sports. Statistical and comparative analysis, as well as a questionnaire survey of the population of several Russian regions, were chosen as the main methods of conducting the study. The survey of respondents was conducted from two directions: from the management system and from potential consumers of sports facilities services. During the study, four groups of factors were identified that have the greatest impact on the utilization of sports facilities and the efficiency of their operation: administrative barriers, management-related factors, visitor service-related factors and control and supervision factors. With the creation and effective operation of sports infrastructure, sports based on intersectoral connections can form new markets and new forms of functioning, including sports and creative clusters. The time has come, and favorable conditions are being created on the part of the state for the formation and improvement of domestic markets, as well as the development of new sports products using the Internet, innovations and digital platforms in an environment where previous technologies no longer meet the level of competition, including from related markets, and consumer demands.

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