2408-9346Research result. Business and Service Technologies2408-9346346PROBLEMS OF EFFICIENCY AND QUALITY IN SERVICE ACTIVITIESTHE ASPECTS OF MARKETING DECISION-MAKING IN INVENTORY MANAGEMENT IN THE WHOLESALE TRADETHE ASPECTS OF MARKETING DECISION-MAKING IN INVENTORY MANAGEMENT IN THE WHOLESALE TRADEAlyabievaMarianna VladimirovnaAlyabievaMarianna Vladimirovnaamb.15@yandex.ru20151100

Тhe article considers the economic aspects of marketing decision-making in the field of inventory management in the wholesale trade, the possibilities of practical application of the model approach to inventory management, and peculiarities of making key marketing decisions in the course of commercial activities. The author proposes a system of interrelated models of inventory management for different conditions of operation of the wholesale enterprises, where the optimality criterion is the accounting profit and the main controlled variables are the size of working capital, the amount of party supplies and the sales price. The article also describes some directions of the implementation of procurement planning for successful implementation of marketing strategies by wholesale companies. The author substantiates the necessity of trade agents in order to ensure sales and create favorable conditions for normalization of inventories of wholesalers.

Тhe article considers the economic aspects of marketing decision-making in the field of inventory management in the wholesale trade, the possibilities of practical application of the model approach to inventory management, and peculiarities of making key marketing decisions in the course of commercial activities. The author proposes a system of interrelated models of inventory management for different conditions of operation of the wholesale enterprises, where the optimality criterion is the accounting profit and the main controlled variables are the size of working capital, the amount of party supplies and the sales price. The article also describes some directions of the implementation of procurement planning for successful implementation of marketing strategies by wholesale companies. The author substantiates the necessity of trade agents in order to ensure sales and create favorable conditions for normalization of inventories of wholesalers.

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