2408-9346Research result. Business and Service Technologies2408-9346351INTERDISCIPLINARY RESEARCH IN THE FIELD OF BUSINESSTHE PROBLEM OF INCREASING COMPETITIVENESS OF CONSTRUCTION COMPANIES PRODUCTSTHE PROBLEM OF INCREASING COMPETITIVENESS OF CONSTRUCTION COMPANIES PRODUCTSAnikanovaTatyana ViktorovnaAnikanovaTatyana Viktorovnaanikanova@bsu.edu.ruRakhimbaevShark MatrasulovichRakhimbaevShark Matrasulovichniro31@mail.ru20151100

The issues of increasing competitiveness of construction companies products were considered on the example of a building complex, namely the enterprises using the wood in their production. A great emphasis is given to quality indicators of the produce and stability of the product’s quality. It is shown that the construction of wooden lodgings has a great potential, but its extension is constrained by imperfection of the tree growing technology. The forest plantations of genetically modified tree species appear to be an effective and feasible way to solve this problem. The proposed activities will allow not only to increase the competitiveness of the building complex companies in the near future, but to improve the ecological situation.

The issues of increasing competitiveness of construction companies products were considered on the example of a building complex, namely the enterprises using the wood in their production. A great emphasis is given to quality indicators of the produce and stability of the product’s quality. It is shown that the construction of wooden lodgings has a great potential, but its extension is constrained by imperfection of the tree growing technology. The forest plantations of genetically modified tree species appear to be an effective and feasible way to solve this problem. The proposed activities will allow not only to increase the competitiveness of the building complex companies in the near future, but to improve the ecological situation.

Competitive ability of the company’s productsgoods competitiveness levelquality of the productsgenuine woodgenetically modified tree speciesCompetitive ability of the company’s productsgoods competitiveness levelquality of the productsgenuine woodgenetically modified tree speciesСписок литературыZavyalov  P. S., Demidov V. E. The Formula of Success: Marketing. M. : UNITY-DANA, 1998. 340 р.Rossiyskaya Gazeta – federal Rissue №4997 (173). Internet resource. Access available: http://www.rg.ru/2009/09/16/derevia.html.Fatkhutdinov R. A. Competitiveness: Russia and the World, 1992-2015. M. : Ekonomika, 2010. 459 р.Tsarev V. V. Assessing Competitiveness of an Enterprise (Organisation)/ V. V. Tsarev, A. A Kantarovich, V. V. Chernysh. M. : UNITY-DANA, 2012. 799 p.