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<article article-type="research-article" dtd-version="1.2" xml:lang="ru" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><front><journal-meta><journal-id journal-id-type="issn">2408-9346</journal-id><journal-title-group><journal-title>Research result. Business and Service Technologies</journal-title></journal-title-group><issn pub-type="epub">2408-9346</issn></journal-meta><article-meta><article-id pub-id-type="publisher-id">371</article-id><article-categories><subj-group subj-group-type="heading"><subject>INTERDISCIPLINARY RESEARCH IN THE FIELD OF BUSINESS</subject></subj-group></article-categories><title-group><article-title>ORGANIZATION OF CORPORATE EVENTS AS A MAJOR FACTOR  OF DIVERSIFICATION OF THE COMPANY</article-title><trans-title-group xml:lang="en"><trans-title>ORGANIZATION OF CORPORATE EVENTS AS A MAJOR FACTOR  OF DIVERSIFICATION OF THE COMPANY</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author"><name-alternatives><name xml:lang="ru"><surname>Bogomazova</surname><given-names>Irina Viktorovna</given-names></name><name xml:lang="en"><surname>Bogomazova</surname><given-names>Irina Viktorovna</given-names></name></name-alternatives><email>bogomazova@bsu.edu.ru</email></contrib><contrib contrib-type="author"><name-alternatives><name xml:lang="ru"><surname>Stenyushkina</surname><given-names>Svetlana Gennadievna</given-names></name><name xml:lang="en"><surname>Stenyushkina</surname><given-names>Svetlana Gennadievna</given-names></name></name-alternatives><email>stenyushkina_s@bsu.edu.ru</email></contrib></contrib-group><pub-date pub-type="epub"><year>2014</year></pub-date><volume>1</volume><issue>2</issue><fpage>0</fpage><lpage>0</lpage><self-uri content-type="pdf" xlink:href="/media/business/2014/2/selection_10.pdf" /><abstract xml:lang="ru"><p>Under present conditions, when the success of a business depends on the people involved, more and more attention is paid to the staff of the company. Gathering real professionals dedicated to business interests is not an easy task. To do this, you need to create an atmosphere conducive to raise team spirit and increase employee loyalty. In addition, each of them should be able to forward their experience and creative energy to achieve a common goal. Corporate recreation helps to achieve mutual understanding and to become a cohesive team. 
Corporate recreation today is not only a joint time spending activity, but also an effective tool of motivation and cohesion of the staff. Thanks to corporate events, it is possible to raise labor efficiency in working hours, to reduce the level of conflict within the company and between employees, thus the company can acquire a positive image among partners and competitors.  
A properly organized corporate holiday is a key to success of any self-respecting company. The economic growth is very important for any company. However, such factors as team spirit and healthy atmosphere in the team are no less important, as a friendly attitude and feeling oneself a team contribute to increasing capacity for work and labor efficiency.</p></abstract><trans-abstract xml:lang="en"><p>Under present conditions, when the success of a business depends on the people involved, more and more attention is paid to the staff of the company. Gathering real professionals dedicated to business interests is not an easy task. To do this, you need to create an atmosphere conducive to raise team spirit and increase employee loyalty. In addition, each of them should be able to forward their experience and creative energy to achieve a common goal. Corporate recreation helps to achieve mutual understanding and to become a cohesive team. 
Corporate recreation today is not only a joint time spending activity, but also an effective tool of motivation and cohesion of the staff. Thanks to corporate events, it is possible to raise labor efficiency in working hours, to reduce the level of conflict within the company and between employees, thus the company can acquire a positive image among partners and competitors.  
A properly organized corporate holiday is a key to success of any self-respecting company. The economic growth is very important for any company. However, such factors as team spirit and healthy atmosphere in the team are no less important, as a friendly attitude and feeling oneself a team contribute to increasing capacity for work and labor efficiency.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>Corporate recreation</kwd><kwd>corporate holiday</kwd><kwd>incentive</kwd><kwd>corporate event</kwd><kwd>motivation</kwd><kwd>teambuilding</kwd></kwd-group><kwd-group xml:lang="en"><kwd>Corporate recreation</kwd><kwd>corporate holiday</kwd><kwd>incentive</kwd><kwd>corporate event</kwd><kwd>motivation</kwd><kwd>teambuilding</kwd></kwd-group></article-meta></front><back><ref-list><title>Список литературы</title><ref id="B1"><mixed-citation>1. Veledinsky V.A. Tyristicheskii rinok segodnya: tendenzii i perspektivi [Travel Market today: Trends and Prospects]. 2007. № 4. P. 10-11.</mixed-citation></ref><ref id="B2"><mixed-citation>2. Volchuk S.A. Korporativnii prazdnik &amp;nbsp;[Corporate event]. SPb. Peter, 2007. 136 p.</mixed-citation></ref><ref id="B3"><mixed-citation>3. Zhukov J.M. Tehnologii komandoobrazovaniya [Technologies of teambuilding]. M: ASPECT Press, 2008. 346 p.</mixed-citation></ref><ref id="B4"><mixed-citation>4. Cooley C. Korporativnie meropriyatiya kotorie stali legendoi [Corporate events that have become legend: Detailed guidance on the ordering of successful corporate events]. Rostov on Don: Phoenix, 2008. 256 p.</mixed-citation></ref><ref id="B5"><mixed-citation>5. O sostoyanii i perspective razvitiya korporativnogo turizma v rossiiskoi federazii [About the status and prospects of corporate tourism in the Russian Federation]. M.: Bulletin of the Accounts Chamber of the Russian Federation, 2007. 163 p.</mixed-citation></ref><ref id="B6"><mixed-citation>6. Ulyanovskii A. Iskysstvo provedeniya korporativnih prazdnikov [Art of corporate events]. 2010. №3. P. 22.</mixed-citation></ref><ref id="B7"><mixed-citation>7. Chilikina G. Korporativnaya kyltyra v tyrizme &amp;nbsp;[Corporate Culture in Tourism]. 2008. № 11. P. 18-21.</mixed-citation></ref><ref id="B8"><mixed-citation>8. Williams, Allan M. Tourism in transition: Econ. change in Centr. Europe [Perehodnii tyrizm: ekonomicheskie izmeneniya v zentralnoi Evrope]. London; New York: Tauris, 2008. XI, 256 p.</mixed-citation></ref><ref id="B9"><mixed-citation>9. Smith, Stephen L. J. Tourism analysis [Touristicheskii analiz] Harlow (Essex); New York: Longman sci. techn., 2009. XI, 312 p.</mixed-citation></ref></ref-list></back></article>