2408-9346Research result. Business and Service Technologies2408-9346385The development of the tourist industryMETHODOLOGICAL APPROACHES TO ELABORATION OF TOURISM MARKET DEVELOPMENT STRATEGY IN BELGOROD REGIONMETHODOLOGICAL APPROACHES TO ELABORATION OF TOURISM MARKET DEVELOPMENT STRATEGY IN BELGOROD REGIONKomarovaMarina EvgenievnaKomarovaMarina Evgenievnakomarova@bsu.edu.ru20141100

The article provides a conjunctural and strategic analysis of the tourist market in the region, and an overview of its development strategy lay-out in accordance with goals and objectives of determining the future of the tourist destination. The analysis of qualitative and quantitative statistical indicators of tourist activities, the market analysis and calculation of capacity, dynamics, and demands of the tourism market for the period from 2011 to 2013 revealed the main trends and problems of formation and development of travel business in Belgorod Region. The economic monitoring of the tourist market demands and analysis of the economic potential and social development of Belgorod region enabled the author to work out a complex of methodological approaches to elaboration of the development strategy of the tourist market of Belgorod Region

The article provides a conjunctural and strategic analysis of the tourist market in the region, and an overview of its development strategy lay-out in accordance with goals and objectives of determining the future of the tourist destination. The analysis of qualitative and quantitative statistical indicators of tourist activities, the market analysis and calculation of capacity, dynamics, and demands of the tourism market for the period from 2011 to 2013 revealed the main trends and problems of formation and development of travel business in Belgorod Region. The economic monitoring of the tourist market demands and analysis of the economic potential and social development of Belgorod region enabled the author to work out a complex of methodological approaches to elaboration of the development strategy of the tourist market of Belgorod Region

Tourism markettargetsstrategy developmentplanning stagesTourism markettargetsstrategy developmentplanning stagesСписок литературыStrategiya sotsialno-ekonomicheskogo razvitiya Belgorodskoy oblasti na period do 1025 goda: postanovlenie Pravitelstva Belgorodskoy oblasti ot 25.01.2010 g. №27-pp // Departament ekonomicheskogo razvitiya Belgorodskoy oblasti [Strategy for Socio- Economic Development of Belgorod Region for the period up to 2025: Resolution of the Government of Belgorod region of  January 25, 2010 № 27-pp. // Department of Economic Development of Belgorod Region]. URL: http://www.derbo.ru/.Osnovnye pokazateli ekonomicheskogo i sotsialnogo razvitiya Belgorodskoy oblasti v 2013 g.  [Key indicators of economic and social development of the Belgorod region in 2013]. Belgorodstat, 2013. 120 p.O razvitii sferi turizma v Belgorodskoy oblasti v 2012 g.: analiticheskiy material [On the development of Tourism in Belgorod Region in 2012: Analytical Material. Belgorodstat, 2013.  41 p.Ob utverzhdenii dolgosrochnoy tselevoy programmi “Razvitie vnutrennego i v’ezdnogo turizma v Belgorodskoy oblasti na 2013-2017 gody”: postanovlenie Pravitelstva Belgorodskoy oblasti ot 14.01.2013 g. №5-pp (red. ot 03.06.14) [On Approval of the Long-term Target Programme "Development of Domestic Tourism in Belgorod Region in 2013-2017": the Resolution of the Government of Belgorod Region of January 14, 2013, № 5-pp (as amended on 03.06.14)]. URL: www.garant.ru.