Agroindustrial tourism in Belgorod region today is developing as one of the priority guidelines within the general course on the support of the rural territories. Its sense consists in the fact that the customers get the opportunity not just to have a rest, but to be involved into rural activities, taste farm products, learn the traditions and routine of locals. They are the trips based on the calm natural way of life unlike the classic excursions. The situation is uneven. On the one hand, Belgorod region is agricultural region with rich resource: enterprises, historical villages, traditions, cuisine, quiet natural landscape. All factors mentioned above create the natural basis for rural tourism. On the other hand, there are difficulties inherent in the majority of Russian regions: the lack of quality infrastructure, unaccomplished readiness of households for welcoming tourists, lack of experience in marketing and service, and also a big quantity of objects which could work legally, but prefer staying off-radar due to challenges of normative nature. However, the market of rural tourism is on the rise, especially among the inhabitants of large cities who are in search of peaceful weekend routes and «true» farm impressions – from degustation to participation in the village workshops. Therefore, agro-tourism in Belgorod region is now in the phase of active development: legal basis has become clearer, the region offers financial support, entrepreneurs are looking closely at this direction and interest of tourists is growing. In the next few years the integrated development of the infrastructure, service quality improvement and further adaptation of regulations to the real conditions will become the key factors in the formation of sustainable and competitive industry.