Modern tourism is simulated under the influence of many factors which, as we know, define various directions of development of tourism. It features a variety of natural and recreational potential, as well as the degree of availability of factors of tourism development allow a specific region to form a tourism product and to promote it, both on the domestic and foreign markets. At the moment, in the Russian Federation, the special relevance of strategic management in tourism related to the fact that it is using the tools and techniques of strategic management allows effective management and development of the tourism industry in the country and its separate regions. Before defining the stages and content of the strategic management of tourism enterprises in the region, it is necessary to examine the most significant factors of the current planning and operational management of their activities that will determine the choice of the fundamental objectives of strategic management and will influence the overall concept of the strategy. This creates the necessity of introduction of strategic management, which should be embodied in the programme of action specifying objectives and means of implementation of the chosen development path.