2408-9346Research result. Business and Service Technologies2408-934610.18413/2408-9346-2016-2-2-39-44697INTERDISCIPLINARY RESEARCH IN THE FIELD OF BUSINESSCULTURAL FEATURES OF COMMUNICATION IN THE INTERCULTURAL DIALOGUECULTURAL FEATURES OF COMMUNICATION IN THE INTERCULTURAL DIALOGUEPastukhovaDarya AlexandrovnaPastukhovaDarya AlexandrovnaPastukhovaD@mail.ru20162200

The article deals with the problem of improving cross-cultural communication in the modern information society. Theoretical approaches to the study of the cultural features of communication in the process of intercultural communication are considered. The influence of culture on communication in the process of intercultural dialogue is justified. The concept of communication based on the position of information approach and the role of modern information and communication technologies in the process of identity formation and implementation of communication are defined. The characteristics of the main factors influencing the process of intercultural dialogue are given. The problem of political correctness as a phenomenon of contemporary social, political and cultural life is indicated. The features of communicative behavior of the British and the Russians are presented, their similarities and differences are revealed.

The article deals with the problem of improving cross-cultural communication in the modern information society. Theoretical approaches to the study of the cultural features of communication in the process of intercultural communication are considered. The influence of culture on communication in the process of intercultural dialogue is justified. The concept of communication based on the position of information approach and the role of modern information and communication technologies in the process of identity formation and implementation of communication are defined. The characteristics of the main factors influencing the process of intercultural dialogue are given. The problem of political correctness as a phenomenon of contemporary social, political and cultural life is indicated. The features of communicative behavior of the British and the Russians are presented, their similarities and differences are revealed.

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