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<article article-type="research-article" dtd-version="1.2" xml:lang="ru" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><front><journal-meta><journal-id journal-id-type="issn">2408-9346</journal-id><journal-title-group><journal-title>Research result. Business and Service Technologies</journal-title></journal-title-group><issn pub-type="epub">2408-9346</issn></journal-meta><article-meta><article-id pub-id-type="doi">10.18413/2408-9346-2016-2-2-45-50</article-id><article-id pub-id-type="publisher-id">698</article-id><article-categories><subj-group subj-group-type="heading"><subject>INTERDISCIPLINARY RESEARCH IN THE FIELD OF BUSINESS</subject></subj-group></article-categories><title-group><article-title>ABOUT THE BALANCE OF SERVICE’S QUALITY AND JOB SATISFACTION AT SERVICE ENTERPRISES</article-title><trans-title-group xml:lang="en"><trans-title>ABOUT THE BALANCE OF SERVICE’S QUALITY AND JOB SATISFACTION AT SERVICE ENTERPRISES</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author"><name-alternatives><name xml:lang="ru"><surname>Patrusova</surname><given-names>Alena Mikhaylovna</given-names></name><name xml:lang="en"><surname>Patrusova</surname><given-names>Alena Mikhaylovna</given-names></name></name-alternatives><email>fuo@brstu.ru</email></contrib><contrib contrib-type="author"><name-alternatives><name xml:lang="ru"><surname>Slinkova</surname><given-names>Olga Konstantinovna</given-names></name><name xml:lang="en"><surname>Slinkova</surname><given-names>Olga Konstantinovna</given-names></name></name-alternatives><email>slinkova@bsu.edu.ru</email><xref ref-type="aff" rid="aff1" /></contrib></contrib-group><aff id="aff1"><institution>Belgorod State National Research University</institution></aff><pub-date pub-type="epub"><year>2016</year></pub-date><volume>2</volume><issue>2</issue><fpage>0</fpage><lpage>0</lpage><self-uri content-type="pdf" xlink:href="/media/business/2016/2/Патрусова_Слинкова_стр.45-50.pdf" /><abstract xml:lang="ru"><p>The article discusses the problem of service&amp;rsquo;s quality as the most important factor in the competitiveness of service enterprises. The authors present their opinion on solving this problem. The article explains that the key to solving the problem of improving the service&amp;rsquo;s quality at service enterprises is the willingness and desire of employees to fulfill their potential in productive activities. The features of the motivational structure of workers of service enterprises are revealed. The role of values and organizational culture as an effective tool for ensuring the value regulation of labor behavior of workers of service enterprises is justified. The relationship between the level of job satisfaction of employees of service enterprises and the level of service&amp;rsquo;s quality and the necessity of continuous monitoring of job satisfaction to improve the quality of provided services are justified.</p></abstract><trans-abstract xml:lang="en"><p>The article discusses the problem of service&amp;rsquo;s quality as the most important factor in the competitiveness of service enterprises. The authors present their opinion on solving this problem. The article explains that the key to solving the problem of improving the service&amp;rsquo;s quality at service enterprises is the willingness and desire of employees to fulfill their potential in productive activities. The features of the motivational structure of workers of service enterprises are revealed. The role of values and organizational culture as an effective tool for ensuring the value regulation of labor behavior of workers of service enterprises is justified. The relationship between the level of job satisfaction of employees of service enterprises and the level of service&amp;rsquo;s quality and the necessity of continuous monitoring of job satisfaction to improve the quality of provided services are justified.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>Service’s quality</kwd><kwd>service enterprises</kwd><kwd>organizational culture</kwd><kwd>job satisfaction</kwd><kwd>job satisfaction monitoring</kwd></kwd-group><kwd-group xml:lang="en"><kwd>Service’s quality</kwd><kwd>service enterprises</kwd><kwd>organizational culture</kwd><kwd>job satisfaction</kwd><kwd>job satisfaction monitoring</kwd></kwd-group></article-meta></front><back><ref-list><title>Список литературы</title><ref id="B1"><mixed-citation>1. Apenko, S. N. Shavrovskaya, M. N. The Customer-staff Relationship Marketing Concept // Herald of Omsk State University. Series: Economy. 2010. № 2.</mixed-citation></ref><ref id="B2"><mixed-citation>2. Grudistova, E. G. 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