2408-9346Research result. Business and Service Technologies2408-934610.18413/2408-9346-2016-3-3-23-32815The development of the tourist industryMEDIAIMAGE AS A MEANS OF PROMOTING A TOURIST AREAMEDIAIMAGE AS A MEANS OF PROMOTING A TOURIST AREALikhanovaVictoria ValerievnaLikhanovaVictoria Valerievnavika_likhanova@mail.ru20162300

The article discusses the concept of tourist area image, it identifies its main components and features. The author considers some approaches to the classification of the image of tourist areas and determines its main features. The stages of developing the image of tourist areas are identified and their content is given. The author analyzes the information resources in the Internet that position Zabaikalsky Region as a tourist area. One of the negative aspects is the lack of information resources versions in other languages, especially English and Chinese. The issues of promotion of information resources and the formation of media-image of the Zabaikalye Territory as a tourist area are revealed. The author proposes some recommendations to improve the media-image of the tourist area aimed at creating a single integrated image of Zabaikalsky Region and promoting it both in domestic and international tourism markets

The article discusses the concept of tourist area image, it identifies its main components and features. The author considers some approaches to the classification of the image of tourist areas and determines its main features. The stages of developing the image of tourist areas are identified and their content is given. The author analyzes the information resources in the Internet that position Zabaikalsky Region as a tourist area. One of the negative aspects is the lack of information resources versions in other languages, especially English and Chinese. The issues of promotion of information resources and the formation of media-image of the Zabaikalye Territory as a tourist area are revealed. The author proposes some recommendations to improve the media-image of the tourist area aimed at creating a single integrated image of Zabaikalsky Region and promoting it both in domestic and international tourism markets

Media-imagetourist areapositioningmarketing strategyZabaikalsky RegionMedia-imagetourist areapositioningmarketing strategyZabaikalsky RegionСписок литературыTo a Fairy Tale. Tourist Network. [Electronic resource]. URL: http://vskazku.com (Date of access: June 15, 2016).Vazhenina, I. S. Image, Reputation and Brand of the Territory. Ekaterinburg: Institute of Economics, Ural Branch of Russian Academy of Science, 2013. 326 p.Vazhenina, I. S. Reputation of the Territory: Theory, Methodology, Practice. Ekaterinburg Academy of Sciences, Ural Branch of the Institute of Economics, Inc. «Publisher Economics», 2007. 360 p.Zamyatinа, N. Y. The study of Images in Geography and the Image of the Country in Tourism // Modern Tourism and Recreation Studies. M .: Soviet Sport, 2008. Pp. 376-390.Kiryanova, L. G. Marketing and Branding of Tourist Destinations. Tomsk: Publishing House of Tomsk Polytechnic University, 2011. 256 p.Mechin, V. S. The Political Image. SPb .: Peter, 2012. 242 p.The Ministry of International Cooperation, Foreign Economic Relations. [Electronic resource]. URL: http: //minmsvest.zabaykalskiykray.rf/tourism.html (Date of access: June 15, 2016).Morozova, V. S. Regional Culture as a Resource for Creating a Positive Image of Zabaykalski Region in the Context of Interaction of Russia and China. Chita, 2010. №1. Pp. 130-135.Nikanorova, E. V. Formation of the Tourist image of the Territory: diss. ... cand. geogr. sciences: 25.00.24. M .: Moscow State University, 2009. 168 p.General Dictionary of the Russian language. [Electronic resource]. URL: http://tolkslovar.ru/i1948.html (Date of access: June 15, 2016).Rest in a Siberian Way. Tourism, Recreation and Travel in Siberia. [Electronic resource]. URL: http://www.ops-sib.ru (Date of access: June 15, 2016).The Official Portal of the Trans-Baikal Territory. [Electronic resource]. URL: www.zabaykalskiykray.rf (Date of access: June 15, 2016).The official website of the UNWTO. [Electronic resource]. URL: www.world-tourism.org (Date of access: June 15, 2016).Pankrukhin, A. P. Marketing areas. SPb.: Peter, 2006. 416 p.The web-site of the Trans-Baikal Territory of Sport, Tourism, Healthy Lifestyle. [Electronic resource]. URL: http://zab-active.ru (Date of access: June 15, 2016).Glossary of Main Terms and Concepts of Marketing [electronic resource]. URL: http://www.glossostav.ru/word/1/ (Date of access: June 15, 2016).Spirchenko, M. A. The Image and Brand of a Tourist town. M., 2013. 125 p.Taranova, Y. V. The Image of the Region for Investors // PR and Advertising in the System of Territorial Marketing / ed. DP Le Havre. Petersburg .: St. Petersburg. state. University Press, 2012. Pp. 51-56.Taranova, Y. V. Formation of the Region Image in the Information Society: Technology, Methodology, Research. M. : LAP LAMBERT Academic Publishing, 2012. 188 p.Territory 75. Ecological and Sports Tourism. [Electronic resource]. URL: http://territoria75.ru (Date of access: June 15, 2016).Tripadvisor [electronic resource]. URL: https://www.tripadvisor.ru (Date of access: June 15, 2016).Travel. [Electronic resource]. URL: http://chitatravel.ru/ (Date of access: June 15, 2016).Chita city portal. [Electronic resource]. URL: https://www.chita.ru/tur.