2408-9346Research result. Business and Service Technologies2408-934610.18413/2408-9346-2016-3-3-33-37817INTERDISCIPLINARY RESEARCH IN THE FIELD OF BUSINESSFUNCTIONAL FOOD PRODUCTS IN EUROPEFUNCTIONAL FOOD PRODUCTS IN EUROPEMyachikovaNina IvanovnaMyachikovaNina Ivanovnamyachikova@bsu.edu.ruGeorgescuCeciliaGeorgescuCeciliacecilia.georgescu@ulbsibiu.roBircaAdriana GeorgievnaBircaAdriana Georgievnabirca.adriana1@gmail.com20162300

The article presents the results of literature review regarding the functional food products in Europe. The beginning of the twenty-first century is marked with growing and ageing population, thus functional food products will constitute a challenge for Europe's food and agricultural industry. The positive effects of functional food products can be either in maintaining a state of well-being and health and reducing the risk of pathologic diseases. However, this progress must be based on a sound scientific basis. The consensus on functional claims must be carefully evaluated and adapted to each culture so as to be adopted by conscious European consumers

The article presents the results of literature review regarding the functional food products in Europe. The beginning of the twenty-first century is marked with growing and ageing population, thus functional food products will constitute a challenge for Europe's food and agricultural industry. The positive effects of functional food products can be either in maintaining a state of well-being and health and reducing the risk of pathologic diseases. However, this progress must be based on a sound scientific basis. The consensus on functional claims must be carefully evaluated and adapted to each culture so as to be adopted by conscious European consumers

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