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<article article-type="research-article" dtd-version="1.2" xml:lang="ru" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><front><journal-meta><journal-id journal-id-type="issn">2408-9346</journal-id><journal-title-group><journal-title>Научный результат. Технологии бизнеса и сервиса</journal-title></journal-title-group><issn pub-type="epub">2408-9346</issn></journal-meta><article-meta><article-id pub-id-type="doi">10.18413/2408-9346-2023-9-1-0-5</article-id><article-id pub-id-type="publisher-id">2978</article-id><article-categories><subj-group subj-group-type="heading"><subject>РАЗВИТИЕ ТУРИСТСКОЙ ИНДУСТРИИ</subject></subj-group></article-categories><title-group><article-title>&lt;strong&gt;Парадигма ностальгического туризма&lt;/strong&gt;</article-title><trans-title-group xml:lang="en"><trans-title>&lt;strong&gt;Nostalgic tourism paradigm&lt;/strong&gt;</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author"><name-alternatives><name xml:lang="ru"><surname>Сарафанова</surname><given-names>Анастасия Геннадьевна</given-names></name><name xml:lang="en"><surname>Sarafanova</surname><given-names>Anastasiya G.</given-names></name></name-alternatives></contrib><contrib contrib-type="author"><name-alternatives><name xml:lang="ru"><surname>Сарафанов</surname><given-names>Александр Александрович</given-names></name><name xml:lang="en"><surname>Sarafanov</surname><given-names>Alexander A.</given-names></name></name-alternatives></contrib></contrib-group><pub-date pub-type="epub"><year>2023</year></pub-date><volume>9</volume><issue>1</issue><fpage>0</fpage><lpage>0</lpage><self-uri content-type="pdf" xlink:href="/media/business/2023/1/Бизнес_и_сервис-55-67.pdf" /><abstract xml:lang="ru"><p>Актуальность исследования обусловлена необходимостью развития туризма на территориях Российской Федерации в нынешних условиях. Научная работа проливает новый свет на концепцию ностальгии в туризме путем анализа того, как ностальгия связана с типами туристов, возрастом и прошлым опытом. Работа освящает различные типы ностальгических чувств и демонстрирует, как они мотивируют намерение посещения туристов, тем самым предлагая полезные концептуальные идеи для изучения ностальгии как ключевого мотивационного элемента туризма. В статье анализируется понятийный аппарат ностальгического туризма, выделяются два типа ностальгии и рассматриваются три типа ностальгических эмоций. Практическая связь между туризмом и ностальгией представлена на примере спортивного, сельского туризма, тематических парков и ресторанного бизнеса. В статье исследуется, как особенности ностальгии и склонность людей к ностальгии влияют на развитие видов туризма в контексте усиления его роли в поддержании и активизации разнообразных зарубежных контактов. Авторами приведены два подхода при использовании элементов ностальгии в рекламных целях: настоящий и искусственный подход.</p></abstract><trans-abstract xml:lang="en"><p>The relevance of the study is due to the need to develop tourism in the territories of the Russian Federation in the current conditions. The paper sheds new light on the concept of nostalgia in tourism by analyzing how nostalgia is related to viewer types, age, and past experiences. The work illuminates various types of nostalgic feelings and demonstrates how they motivate the visitor&amp;#39;s intention to visit, thus offering useful conceptual insights into the study of nostalgia as a key motivational element of tourism. The article analyzes the conceptual apparatus of nostalgic tourism, distinguishes two types of nostalgia and considers three types of nostalgic emotions. The practical connection between tourism and nostalgia is presented through the example of sports tourism, rural tourism, theme parks and restaurant business. The article explores how the features of nostalgia and people&amp;#39;s tendency to nostalgia affect the development of tourism in the context of strengthening its role in maintaining and enhancing various foreign contacts. The authors give two approaches when using elements of nostalgia for advertising purposes: real and artificial approach.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>ностальгический туризм</kwd><kwd>эмоции</kwd><kwd>личная и историческая ностальгия</kwd><kwd>маркетинг</kwd><kwd>триггеры</kwd></kwd-group><kwd-group xml:lang="en"><kwd>nostalgic tourism</kwd><kwd>emotions</kwd><kwd>personal and historical nostalgia</kwd><kwd>marketing</kwd><kwd>triggers</kwd></kwd-group></article-meta></front><back><ref-list><title>Список литературы</title><ref id="B1"><mixed-citation>Бутузов А.Г. 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