Methodological approaches to the development of a system of indicators for assessing the quality of sports services (using the example of sports events)
Under current conditions, the sports services industry is developing rapidly: the number of organizations providing sports services is increasing, the number and scale of sports events is growing, and the number of consumers of sports services is increasing. In this regard, consumers have a certain experience of receiving these services and the requirements for the quality of services are raising. The relevance of this study comes from the fact that the availability of scientific and methodological tools will help organizations to evaluate the quality of services provided, identify shortfalls in the organizing and providing services, and in a timely manner to take measures to improve the quality of services, which will ultimately contribute to the competitiveness of services. The purpose of the study is to summarize the approaches used to assess the quality of services and to develop scientifically based tools for assessing the quality of sports services. When conducting the research, the author of the article used the method of scientific analysis and synthesis, the method of analogy, the survey method, methods of quantitative and qualitative assessment, as well as the method of scientific generalization. Based on the results of the research, the author summarizes the existing methods and approaches to evaluating the quality of services, identifies the components of the quality of sports services and analyzes the significance of each component in the overall value of the indicator of the quality of sports services, forms a system of indicators used to evaluate the quality of sports services and offers a methodology for evaluating the quality of sports services using the example of sports and events. The materials of the article may be of interest to organizations that provide sports services, regional and federal sports management bodies, and the scientific community.
Mozhelev E. A. (2021) Methodological approaches to the development of a system of indicators for assessing the quality of sports services (using the example of sports events). Research Result. Business and Service Technologies, 7(2), 48-58, DOI: 10.18413/2408-9346-2021-7-2-0-5
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