Natalia N. Mikhailenko

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Natalia N. Mikhailenko

Founder and Commercial Director of the ABC Media Advertising and Production company

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ASSESSING THE EFFECTIVENESS OF AN ADVERTISING CAMPAIGN IN THE CONTEXT OF INFORMATION AND TECHNOLOGICAL PROGRESS
Modern technologies provide companies with new tools and opportunities for data collection, analysis and interpretation. This allows you to ...
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Research result. Business and Service Technologies is included in the scientific database of the RINTs (license agreement No. 765-12/2014 dated 08.12.2014).

The journal is included in the list of peer-reviewed scientific publications recommended by the Higher Attestation Commission (as of 25.12.2020 (№ 1590)). vak.minobrnauki.gov.ru

The journal is indexed by the following scientific databases and platforms

Research Result. Research result. Business and Service Technologies (ISSN 2408-9346)

The journal materials and website are licensed under Creative Commons «Attribution» 4.0 International.

The Founder: Federal State Autonomous Educational Institution of Higher Education "Belgorod National Research University"The Founder’s address: 85 Pobedy Street, Belgorod, the Belgorod region, 308015, Russia

The Publisher: Federal State Autonomous Educational Institution of HigherEducation "Belgorod National Research University" The Founder’s address:85 Pobedy Street, Belgorod, the Belgorod region, 308015, Russia

Editors Office: chief editor Natalia A. Zaitseva, e-mail: RR_BusService@bsu.edu.ru, phone: (4722) 301284.

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