Natalya A. Melnikova

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Natalya A. Melnikova

Candidate of Philological Sciences, Associate Professor of the Department of Tourism, Restaurant and Hotel Business

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OPPORTUNITIES OF USING LOCAL BRANDS IN PROMOTING THE TERRITORY: FROM IDENTIFICATION TO COMMUNICATION
In the late XX – early XXI century, the issues of territory branding and building a territorial brand are ...
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Research result. Business and Service Technologies is included in the scientific database of the RINTs (license agreement No. 765-12/2014 dated 08.12.2014).

The journal is included in the list of peer-reviewed scientific publications recommended by the Higher Attestation Commission (as of 25.12.2020 (№ 1590)). vak.minobrnauki.gov.ru

The journal is indexed by the following scientific databases and platforms

Research Result. Research result. Business and Service Technologies (ISSN 2408-9346)

The journal materials and website are licensed under Creative Commons «Attribution» 4.0 International.

The Founder: Federal State Autonomous Educational Institution of Higher Education "Belgorod National Research University"The Founder’s address: 85 Pobedy Street, Belgorod, the Belgorod region, 308015, Russia

The Publisher: Federal State Autonomous Educational Institution of HigherEducation "Belgorod National Research University" The Founder’s address:85 Pobedy Street, Belgorod, the Belgorod region, 308015, Russia

Editors Office: chief editor Natalia A. Zaitseva, e-mail: RR_BusService@bsu.edu.ru, phone: (4722) 301284.

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