Research result. Business and Service Technologies

Research interests: media and marketing research, media theory, content marketing, media communications, digital content marketing, and ethics.

 Specializes in interdisciplinary issues, marketing and media communications, institutionalism in marketing and media ethics, business ethics, and the methodology of marketing science in Slovakia and abroad (USA, China, Indonesia, Austria, Germany, Poland, Portugal, the Czech Republic, and the Russian Federation). As a visiting professor, he worked at the Department of Social Communications at the Polytechnic Institute of Leiria (Portugal) and the Academy of Sales Management in Vienna (Austria), and as a visiting lecturer and visiting researcher at the University of Salzburg (Austria) and the University of Cottbus (Germany). Current research projects focus on the management of strategic marketing communications, as well as research on content optimization and innovation in marketing communications.