Assessment of the possibilities of the ethnocultural tour "Shrines of the Karelian Land" by SWOT-analysis
At present, tourism is actively developing in all territories of Russia, which undoubtedly contributes to the formation of new economic opportunities. Taking into account the multinational composition of the population living in the Republic of Karelia and the presence of diverse ethnocultural resources, this territory has the potential to form new tourism products, which makes the presented topic relevant. The main methods of the presented research are: analytical, design and the method of SWOT-analysis. The analytical method is applied to characterize the development of tourism in the Republic of Karelia from 2015 to 2020 through the generalization of data presented by the Journal on domestic and inbound tourism together with the Center for Information Communications "Rating", the development of ethnocultural tourism in the Republic of Karelia, identified by the analytical agency "TurStat", as well as characterizing the resources of ethnocultural tourism in the Republic. The development of a new tourist product, its promotion and introduction to the market is, in fact, an innovative process, which is characterized by the active use of the project method. And the demand in the tourist market for a new tourist product is confirmed through researching the possibilities of a new tour using the SWOT-analysis method presented in the article. The result of the research is the formation of a new tour of the "Shrines of the Karelian Land", lasting 5 days / 4 nights, calculation of the cost and price of the new tourist product for 20 tourists, justification of the economic profit of the tour, profitability of sales and production, as well as SWOT-analysis for identifying the possibilities of this tourist product. Based on the methods of analysis, design and SWOT-analysis, the study shows additional opportunities in the use of ethno-cultural potential of the Republic of Karelia and expanding tourism opportunities of the territory.
Solomina I. Yu., Filatova M. S. (2021) Assessment of the possibilities of the ethnocultural tour "Shrines of the Karelian Land" by SWOT-analysis. Research Result. Business and Service Technologies, 7(2), 24-34, DOI: 10.18413/2408-9346-2021-7-2-0-3
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