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INTERDISCIPLINARY RESEARCH IN THE FIELD OF BUSINESS

Opportunities of neuromarketing technologies in developing the competitiveness of Russian business schools

Volume 10, Issue №1, 2024
The pertinence of the study stems from the growing role of digital marketing in modern business.  The economic efficiency of organizations providing paid educational services largely depends on the ...

Assessment of Dynamics of Payable Debt of Agricultural Holdings of the Russian Federation

Volume 10, Issue №1, 2024
The aim of the work is to assess the dynamics of short-term accounts payable of agricultural holdings of the Russian Federation in order to identify reserves for using this ...

Agribusiness scaling limit of agricultural holdings of the Russian Federation

Volume 9, Issue №4, 2023
The aim of the work is to refute the hypothesis that the conditional limit of effective scaling of agribusiness of agricultural holdings in Russia at the macro level in ...

Professional and life goals of modern youth

Volume 9, Issue №4, 2023
The most uncertain stage of human development is youth. During this period, young people experience the greatest status and role uncertainty, being in a situation of multiple social choice. ...

Conceptual foundations of the development strategy of socially oriented tourism in the Russian Federation

Volume 9, Issue №4, 2023
Socially oriented tourism is a sector of tourism, the functioning of which is aimed at uniting the interests of the individual, the state and society by meeting the needs ...

Assessing the effectiveness of an advertising campaign in the context of information and technological progress

Volume 9, Issue №4, 2023
Modern technologies provide companies with new tools and opportunities for data collection, analysis and interpretation. This allows you to more accurately measure and evaluate the results of advertising campaigns, ...

Methodology for assessing local markets in the context of interregional socio-economic differentiation

Volume 9, Issue №4, 2023
The development of society and the economy is impossible without positive transformations of local markets as a system of providing the needs of the population and production structures with ...

A new paradigm for the development of Russian industries in the context of reducing the carbon footprint

Volume 9, Issue №4, 2023
The problem of the need to transform the Russian industrial development strategy is generated by a turbulent economic environment, which has given rise to new conditions for the functioning ...

Diagnostics of the prerequisites for the implementation of a food safety management system at a public catering enterprise

Volume 9, Issue №3, 2023
Currently, ensuring and improving the quality and safety of products at public catering establishments is inextricably linked with the implementation of the principles of HACCP (Hazard analysis and critical ...

Safety management of cheese products based on the principles of system management

Volume 9, Issue №3, 2023
An effective tool for ensuring the quality and safety of food products is a safety management system. The system is based on the principles of HACCP (Hazard Analysis and ...

Theoretical basis of the concept of digital social innovation

Volume 9, Issue №3, 2023
Rapid development of digitalization processes is transforming various areas of human activity. The emergence of digital technology makes it possible to address many challenges faced by the economy and ...

The main trends in the development and economic efficiency of irrigation technologies

Volume 9, Issue №3, 2023
The purpose of the study is to assess the economic efficiency of the wide implementation of new technologies in the activities of farms, in irrigation in particular. The article ...

Management of the development of innovative entrepreneurship in Russia

Volume 9, Issue №2, 2023
Currently, there is a significant need in Russia for the development of innovative entrepreneurship. Today, in order to intensify economic development, as well as to increase the competitiveness of ...

Brand health assessment methodology for improving the company's marketing communications

Volume 9, Issue №1, 2023
The article presents the author's methodology for automating the process of assessing brand recognition, including compiling a questionnaire in Google Forms according to certain criteria, creating a converter of ...

The phenomenon of blogging in the context of new forms of remote employment

Volume 9, Issue №1, 2023
The article deals with the phenomenon of blogging as a new form of remote employment. In modern society, blogging is becoming a demanded and popular direction. At the same ...

Scientific approaches to conducting marketing research of the territory and its competitiveness

Volume 9, Issue №1, 2023
Every year, the importance of conducting marketing research of territories in order to form a territorial brand and increase the competitiveness of the territory increases. At the same time, ...

Properties of nanostructured vitamin C and prospects for its use in functional food products

Volume 8, Issue №3, 2022
The study was conducted to study the properties of nanostructured vitamin C in various carbohydrate shells (xanthan gum, sodium alginate, carrageenan, konjac gum, gellan gum) and the possibility of ...

Industry-specific features of determining the comprehensive effectiveness of the restructuring of vertically integrated food industry organizations

Volume 8, Issue №3, 2022
In modern economic conditions, restructuring is an important tool for ensuring the effective functioning of organizations. In the food industry, a widely used way of restructuring is the creation ...

The specifics of promoting sports events as an object of a marketing complex

Volume 7, Issue №4, 2021
The authors discuss some key differences between sports marketing, which focuses on sports facilities, and marketing in sports, which uses sports events as an environment for finding new customers ...

Management of housing construction and reconstruction of the housing stock based on the modern investment marketing concept

Volume 7, Issue №4, 2021
The article examines some important aspects of the organization of management of the housing stock reproduction process in the context of modern marketing management theory, the key feature of ...
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