INTERDISCIPLINARY RESEARCH IN THE FIELD OF BUSINESS
Behavior of business entities in the oil and gas chemical complex in times of crisis
Volume 11, Issue №1, 2025
This article examines the problems of business entities functioning in the petrochemical complex in times of crisis. Entrepreneurial activity in the main sectors of Russian industry has a significant ...
Creation of mechanisms for the sustainable development of regions based on the sectoral specialisation of the territory
Volume 11, Issue №1, 2025
The aim of the article is to develop tools for sustainable regional development, substantiate the criteria of harmonious transformation of territories and describe specific algorithms of spatial transformation on ...
Social Media Algorithms: Challenges and Opportunities for the Modern Marketer
Volume 11, Issue №1, 2025
In today's digital landscape, social media plays a key role in shaping public opinion, consumer behavior, and marketing strategies. The evolution of social media algorithms – from simple chronological ...
Scientometric analysis of railway management fundamentals
Volume 10, Issue №4, 2024
Railway transportation is a pivotal component of infrastructure, exerting a substantial influence on the development of economic systems at various levels. Its role is twofold: facilitating the transportation of ...
Comprehensive Analysis of Project Management Methodologies: Evaluating the Effectiveness of Hybrid Approaches and Adaptive Strategies
Volume 10, Issue №4, 2024
This article analyzes project management methodologies, emphasizing the importance of synthesizing traditional and adaptive approaches to meet the evolving demands of the market environment. In the context of continuous ...
State policy and methods of its implementation in the management of Russian mass sports
Volume 10, Issue №4, 2024
In the context of growing socio-economic challenges, active participation in physical education and sports represents a necessary tool for improving the level and quality of life. In light of ...
Conducting a marketing audit in an innovative company: methodology and metrics
Volume 10, Issue №3, 2024
In today's complex digital business world, almost every company understands the importance of introducing innovations in the process of operation. At the same time, the issues of diagnosing and ...
Modeling of management in organizational systems of interaction between subjects of industrial entrepreneurship
Volume 10, Issue №2, 2024
The article considers the problems of management in organizational systems of interaction between subjects of industrial entrepreneurship. Improving such systems expands the possibilities for intensifying and increasing the economic ...
National competitiveness: essence and methodical approaches to its assessment (the case of China, India and Russia)
Volume 10, Issue №2, 2024
In the context of the formation of a multipolar world, the problem of assessing and ensuring national competitiveness is of particular importance for China, India and Russia. Existing methods ...
Economic efficiency of digital technology application in energy companies: an analysis based on the Analytic Hierarchy Process
Volume 10, Issue №2, 2024
This article delves into the transformative power of digital technologies within the energy sector, examining the challenges facing traditional energy companies and their potential for sustainable growth. The article ...
Opportunities of neuromarketing technologies in developing the competitiveness of Russian business schools
Volume 10, Issue №1, 2024
The pertinence of the study stems from the growing role of digital marketing in modern business. The economic efficiency of organizations providing paid educational services largely depends on the ...
Assessment of Dynamics of Payable Debt of Agricultural Holdings of the Russian Federation
Volume 10, Issue №1, 2024
The aim of the work is to assess the dynamics of short-term accounts payable of agricultural holdings of the Russian Federation in order to identify reserves for using this ...
Agribusiness scaling limit of agricultural holdings of the Russian Federation
Volume 9, Issue №4, 2023
The aim of the work is to refute the hypothesis that the conditional limit of effective scaling of agribusiness of agricultural holdings in Russia at the macro level in ...
Conceptual foundations of the development strategy of socially oriented tourism in the Russian Federation
Volume 9, Issue №4, 2023
Socially oriented tourism is a sector of tourism, the functioning of which is aimed at uniting the interests of the individual, the state and society by meeting the needs ...
Professional and life goals of modern youth
Volume 9, Issue №4, 2023
The most uncertain stage of human development is youth. During this period, young people experience the greatest status and role uncertainty, being in a situation of multiple social choice. ...
Methodology for assessing local markets in the context of interregional socio-economic differentiation
Volume 9, Issue №4, 2023
The development of society and the economy is impossible without positive transformations of local markets as a system of providing the needs of the population and production structures with ...
Assessing the effectiveness of an advertising campaign in the context of information and technological progress
Volume 9, Issue №4, 2023
Modern technologies provide companies with new tools and opportunities for data collection, analysis and interpretation. This allows you to more accurately measure and evaluate the results of advertising campaigns, ...
A new paradigm for the development of Russian industries in the context of reducing the carbon footprint
Volume 9, Issue №4, 2023
The problem of the need to transform the Russian industrial development strategy is generated by a turbulent economic environment, which has given rise to new conditions for the functioning ...
Diagnostics of the prerequisites for the implementation of a food safety management system at a public catering enterprise
Volume 9, Issue №3, 2023
Currently, ensuring and improving the quality and safety of products at public catering establishments is inextricably linked with the implementation of the principles of HACCP (Hazard analysis and critical ...
Safety management of cheese products based on the principles of system management
Volume 9, Issue №3, 2023
An effective tool for ensuring the quality and safety of food products is a safety management system. The system is based on the principles of HACCP (Hazard Analysis and ...
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