Mobility as a factor of trade business: a conceptual analysis
Fixed retail plays a key role in providing customers with access to goods. However, alternative forms of retail that take into account the mobility factor may make an important contribution to increasing the efficiency of retail service. The goal of the present paper is to introduce a complex taxonomy of forms of retail taking into account the mobility factor The methodological basis of the research is the Weber's method of ideal types and the method of strategic matrices. Tow criteria were used to build up the taxonomy of form of retail: position of the store in space and position of the store towards customers. Superposition of these criteria helped to identify four main pure types of retail: fixed retail, transport retail, retail for travelers and mobile retail. For each type of retail a detailed description, an analysis of specific features and models of its use are given. The paper points out at the existence of hybrid forms of retail that combine elements typical for different pure types. Prospective directions of further research are more detailed description of each type as well as recommendations for implementation of different types of retail by various stakeholders
Kotliarov, I. D. (2024), “Mobility as a factor of trade business: a conceptual analysis”, Research Result. Business and Service Technologies, 10 (2), pp. 77-91. DOI: 10.18413/2408-9346-2024-10-2-0-6
While nobody left any comments to this publication.
You can be first.
Agapov, M. G. (2022), “Floating shops in the Ob North: landscape of mobility and models of temporality”, Antropologicheskiy forum, 54, pp. 160-190. DOI: https://doi.org/10.31250/1815-8870-2022-18-54-160-190.
Belozerova, I. V. and Eremina, L. V. (2022), “Organization of delivery of food and fast moving consumer goods to remote areas by mobile shops”, Perspektivy razvitiya tekhnologiy transportnykh protsessov, Voronezh, Pp. 14-19. DOI 10.34220/PDTPT2022_14-19.
Creed, B., Ning Shen, K., Ashill, N. and Wu, T. (2021), “Retail shopping at airports: Making travellers buy again”, Journal of Business Research, 137, pp. 293-307. DOI: https://doi.org/10.1016/j.jbusres.2021.08.038.
Creswell, T. (2020), “Towards a Politics of Mobility”, Environment and Planning D: Society and Space, 28 (1), pp. 17-31. DOI: https://doi.org/10.1068/d11407
Egorova, K. D., Platonova, A. S. and Suvorova, S. D. (2020), ““Dark store” format: the modern reality of retail in Russia”, International journal of natural sciences and humanities, 7-2 (46), pp. 110-113, DOI 10.24411/2500-1000-2020-10896.
Eremin, K. A. and Suvorova, S. D. (2020), “"E-grocery" and "dark store" formats: development in the Russian consumer market”, Ekonomika i biznes: teoriya i praktika, 12-1 (70), pp. 235-238, DOI 10.24411/2411-0450-2020-11055.
GOST R 51303-2013. National Standard of the Russian Federation. Trade. Terms and definitions (approved by the order of Rosstandart from 28.08.2013 No 582-st).
Kapustina, I. V. and Semenova, E. S. (2020), “Role of trade in the social and economic development of Russia”, Fundamentalnye i prikladnye issledovanija v oblasti upravlenija, ehkonomiki i torgovli, St. Petersburg, pp. 130-134.
Kirillova, T. V. (2017), “Forms of concentration of trade capital and creation of networking structures in the Russian Federation”, Prakticheskiy marketing, 2-1 (240-1), pp. 31-37.
Kotler, Ph., Armstrong, G., Wong, V. and Saunders, J. (2016), Osnovy marketinga [Principles of Marketing], Williams, St. Petersburg, Russia.
Kulikova, O. M. and Suvorova, S. D. (2021), “Ecosystem: a new format of modern business”, Vestnik Akademii znaniy, 42 (1), pp. 200-205. DOI: https://doi.org/10.24412/2304-6139-2021-10909.
Kurochkina, A. A. and Vasilyeva, N. V. (2012), “Reinforcing organizational and legal basis of retail trade in Russian regions”, Vestnik INZHEKONa. Seriya: Economics, 1, pp. 251-255.
Markova, O. A. (2023), “Airports as platforms: consequences for antitrust policy”, Voprosy ekonomicheskoy teorii, 3, pp. 80-91.
Matveeva, O. P. and Surzhenko, A. V. (2014), “Strategy of sales: nature and structure”, Vestnik Belgorodskogo universiteta kooperatsii, ekonomiki i prava, 1, pp. 229-233.
Narezhneva, A. V., Veremeenko, O. S. and Ananina, R. F. (2023) “Mobile commerce as a form of digital interactions under transformation of economy”, Torgovlya, servis, industriya pitaniya, 3 (3), pp. 229-238.
Neustroev N. D., Neustroeva A. N. (2017). “Nomadic school as a mobile form of a school network in the conditions of the North”, Vestnik Severo-Vostochnogo federalnogo universiteta im. M. K. Ammosova. Seriya: Pedagogika. Psihologiya. Filosofiya, 3, pp. 7-13.
Okhapkin, A. A., Egoshin, S. V. and Klochkov, V. V. (2020), “Integrated aviation systems of complex supplies in less populated regions of Russia: prospects and principles of building”, Rossiya: tendentsii i perspektivy razvitiya, pp. 903-909.
Pleshchenko, V. I. (2022a), “Revival of “Beryozka”: organization of duty-free trade for foreign citizens in Russia”, Upravlenie prodazhami, 4, pp. 294-298. DOI: 10.36627/2618-883X-2022-4-4-294-298.
Pleshchenko, V. V. (2022b), “Expansion of marketplaces: how retail and logistic infrastructure is getting closer to end customers”, 4, pp. 276-281. DOI: https://doi.org/10.36627/2304-6473-2022-4-4-276-281.
Rostislavleva, N. V. (2015), “Concept of “ideal types” of Max Weber as a multydisciplinary project”, Vestnik RGGU. Serija: Istorija, Filologija. Kulturologija. Vostokovednie, 9 (9), pp. 122-129.
Shashkova A. A. and Krasnov A. S. (2020), “POP-UP STORE: a retail concept”, Ekonomika i upravlenie: tendentsii i perspektivy, St. Petersburg, pp. 109-114.
Srivatsa Srinivas, S., Marathe, R. R. (2021), “Moving towards “mobile warehouse”: Last-mile logistics during COVID-19 and beyond”, Transportation Research Interdisciplinary Perspectives, 10, pp. 100339. DOI: https://doi.org/10.1016/j.trip.2021.100339
Suhina, K. P. and Kirillova, T. V. (2021), “Integrators and aggregators of delivery services”, Instituty i mekhanizmy innovatsionnogo razvitija: mirovoj opyt i rossijskaja praktika, Kursk, pp. 192-196.
Suvorova, S. D. (2013), “Specific features of state administration of trade industry in the Russian Federation”, Ekonomika i predprinimatelstvo, 4 (33), pp. 137-139.
Suvorova, S. D. and Kulikova, O. M. (2022), “Digital transformation of business”, Innovatsionnaya ehkonomika: perspektivy razvitiya i sovershenstvovaniya, 2 (60), pp. 54-59, DOI 10.47581/2022/IE.2.60.10.
Suvorova, S. D. and Mozgovaya, A. P. (2023), “Retail trade of the Russian Federation: present state, problems and directions of development”, Fundamentalnye i prikladnye issledovanija v oblasti upravlenija, ehkonomiki i torgovli, St. Petersburg, pp. 318-327.
Teryokhina, A. N. (2017). “Nomadic schools: limitations or opportunities?”, Etnograficheskoe obozrenie, 2, pp. 137-153.
Turieva, A. S. and Mityashin, G. Yu. (2023), “Functions of trade in the modern system of food security”, Fundamentalnye i prikladnye issledovanija v oblasti upravlenija, ehkonomiki i torgovli, St. Petersburg, pp. 338-346.