MEDIAIMAGE AS A MEANS OF PROMOTING A TOURIST AREA
The article discusses the concept of tourist area image, it identifies its main components and features. The author considers some approaches to the classification of the image of tourist areas and determines its main features. The stages of developing the image of tourist areas are identified and their content is given. The author analyzes the information resources in the Internet that position Zabaikalsky Region as a tourist area. One of the negative aspects is the lack of information resources versions in other languages, especially English and Chinese. The issues of promotion of information resources and the formation of media-image of the Zabaikalye Territory as a tourist area are revealed. The author proposes some recommendations to improve the media-image of the tourist area aimed at creating a single integrated image of Zabaikalsky Region and promoting it both in domestic and international tourism markets
While nobody left any comments to this publication.
You can be first.