Madina Raisovna Smykova
Professor, Candidate of Economic Sciences, Associate Professor, Almaty Management University (AlmaU)
Author's articles:
PROSPECTS FOR THE DEVELOPMENT OF RESTAURANT MARKETING IN KAZAKHSTAN
The article describes restaurant marketing, which is aimed at satisfying the needs of customers more fully. In the course ...
RESEARCH INTO DEMAND AND CONSUMER EXPECTATIONS IN THE SPHERE OF TOURISM IN MANGYSTAU OBLAST
Mangystau oblast’ of Western Kazakhstan plays an important role in the development of international relations. It affects various sectors ...
RESEARCH OF CONSUMER PREFERENCES OF THE NEW HOTEL IN ALMATY
The article presents the results of marketing research of consumer preferences in the process of bringing a new hotel to ...