Tatyana V. Kirillova

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Tatyana V. Kirillova

Candidate of Economic Sciences, Associate Professor of the Higher School of Service and Trade

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CONSUMER LOYALTY: A CRITICAL ANALYSIS OF APPROACHES TOWARDS DEFINITION
Consumer loyalty is a key factor determining the ability of a brand to bring stable and long-term income to ...
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Research result. Business and Service Technologies is included in the scientific database of the RINTs (license agreement No. 765-12/2014 dated 08.12.2014).

The journal is included in the list of peer-reviewed scientific publications recommended by the Higher Attestation Commission (as of 25.12.2020 (№ 1590)). vak.minobrnauki.gov.ru

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Research Result. Research result. Business and Service Technologies (ISSN 2408-9346)

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