Tatiana V. Suvorova
PhD, Associate Professor, Department of Marketing
Author's articles:
- SPECIFICS OF BRAND PROMOTION IN THE FASHION INDUSTRY
The clothing market is characterized by high dynamism, rapid trend change and seasonality. The comprehensive integration of offline and ...
CONDUCTING A MARKETING AUDIT IN AN INNOVATIVE COMPANY: METHODOLOGY AND METRICS
In today's complex digital business world, almost every company understands the importance of introducing innovations in the process of ...