Research result. Business and Service Technologies
Volume 11, Issue №2, 2025
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DEVELOPMENT OF THE TOURISM INDUSTRY: FROM LOCAL PRACTICES TO GLOBAL STRATEGIES
Algorithm of geoinformation analysis of recreational health-improving walking tourist recreational systems of the forest-steppe zone
Currently, experience has been accumulated in the application of geoinformation analysis tools, expert assessment methods and geomodeling to study tourism development at different levels, but they are rarely used ...
QUALITY OF SERVICES AND INCREASING THE VALUE OF CUSTOMER SERVICE IN THE SERVICE ECONOMY
Scientometric Analysis of the Research Agenda in Sports Management and the Football Industry
The article presents a scientometric analysis of research activity in the field of sports management and related areas such as the sports industry and football business. The relevance of ...
Features of the promotion of high-tech products in the B2B market
High-tech sectors of the economy that ensure scientific and technological progress have the greatest development potential and investment attractiveness. The economic benefits of using high-tech products are associated with ...
Brand promotion strategy in the cultural sphere through content marketing
Currently, in the field of culture, regardless of the forms of functioning of museums and exhibition centers, the issues of adaptive brand promotion through such a format as content ...
TRENDS IN THE DEVELOPMENT OF INDUSTRY AND REGIONAL MARKETS. BUSINESS TRANSFORMATION IN THE NEW REAL
Territorial image of the Republic of Mordovia: sotsiological analysis
Contemporary challenges place territories in a situation of competitive struggle for various resources: financial, human, and informational. The spatial development strategy of the Russian Federation for the period up ...
Methods for assessing the effects of regional clustering
The purpose of the article is to study methodological tools for a comprehensive assessment of the effectiveness of the functioning of territorial cluster structures and their impact on regional ...
Factors of external and internal environment affecting the competitiveness of a hotel enterprise
When studying the issue of enterprise competitiveness, it is crucial to understand that competitiveness is a dynamic concept influenced by various internal and external factors of the environment, which ...
Break-even management: the concept of the full break-even point model
The study is theoretical, since it is based on the theory of break-even analysis and assumes further systematization and clarification of models of different indicators of enterprise break-even management. ...
Assessment of the impact of resilience on the choice of an enterprise management model at different stages of its life cycle
Modern conditions require the formation of new approaches to the selection, adaptation or improvement of the business model of enterprise management. The need for a flexible mechanism for selecting ...
THE HUMAN CAPITAL OF THE FUTURE AND THE CHALLENGES OF TRAINING PERSONNEL FOR THE SERVICE SECTOR
Corporate communities: a virtual comfortable environment for attracting and retaining young professionals
The rapid sweep of technologies and digitalization in almost all areas of activity has led to new trends in the labor market: a shortage of qualified personnel, selectivity of ...
The influence of organizational culture on the development of human capital in small businesses of the tourism industry
Small businesses play an important role in the development of the tourism industry. Their productivity and sustainability are influenced by human capital, the predictor of which is the organizational ...
Management approaches to the implementation of the “third mission” of the university
The modern university is undergoing a fundamental transformation, transitioning from a model consisting of monodisciplinary faculties and research-based education to a third-generation university model. A third-generation university is characterized ...
