Keyword "BRANDING" found in the following publications:

• PRAGMASEMANTICS OF INTERACTIVE SMART CITY BRANDING

  A regional brand is an intangible asset that provides an image-reputation complex of the region's attractiveness. The article contains ...

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• RELIGIOSITY AND MULTICELTURALISM IN THE CONTEXT OF SOCIAL SELF-PRESENTATION OF THE REGION (ON THE EXAMPLE OF REPUBLIC OF MORDOVIA)

  The article covers the social functions of post-Soviet religiosity in the aspect of its use for cultural «branding» of the ...

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• ISSUES OF DEVELOPMENT OF THE CONCEPT OF MARKETING OF THE TRADE CENTER IN MODERN CONDITIONS

  Subject of study. The article assesses the current state of the retail real estate market and on this basis justifies ...

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• OPPORTUNITIES OF USING LOCAL BRANDS IN PROMOTING THE TERRITORY: FROM IDENTIFICATION TO COMMUNICATION

  In the late XX – early XXI century, the issues of territory branding and building a territorial brand are ...

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• SERBIA AT THE BEGINNING OF THE XXI CENTURY: EUROPEAN COMMERCIAL WAY OF NATIONALISM AS A DEVELOPMENT STRATEGY

  The author considers the value frame within which the actors of the Pax Americana system utilize nation branding in order ...

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• METHODOLOGY FOR INTEGRAL SCORE ASSESSMENT OF THE INDUSTRIAL AND TOURIST ATTRACTIVENESS OF MUNICIPALITIES (USING THE EXAMPLE OF THE PERM TERRITORY)

  The presented article is devoted to the study of the phenomenon of industrial tourism in the Perm region. The ...

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• MANAGING THE BRAND OF A UNIVERSITY STARTUP: THEORETICAL ASPECTS AND APPLIED SOLUTIONS

  The article presents brief results of the study of theoretical aspects of brand formation. The aim ...

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• FORMATION OF A TOURISM BRAND OF ROSTOV REGION FOR FOREIGN TOURISTS

  The authors of the article focus both on aspects of Linguocultural training of professionals to work with foreign tourists and ...

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