Keyword "MARKETING MIX" found in the following publications:

THE SPECIFICS OF PROMOTING SPORTS EVENTS AS AN OBJECT&NBSP;OF A MARKETING COMPLEX
The authors discuss some key differences between sports marketing, which focuses on sports facilities, and marketing in sports, which ...
Abstract | Full text (PDF)
THE TRANSFORMATION OF THE CONTENT OF THE CONCEPT OF THE MARKETING MIX, TAKING INTO ACCOUNT THE DEVELOPMENT OF INFORMATION TECHNOLOGIES
The high degree of competition, a wide assortment of high-tech products, high requirements of a customer characterize the current stage ...
Abstract | Full text (PDF)

Research result. Business and Service Technologies is included in the scientific database of the RINTs (license agreement No. 765-12/2014 dated 08.12.2014).

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Research Result. Research result. Business and Service Technologies (ISSN 2408-9346)

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The Founder: Federal State Autonomous Educational Institution of Higher Education "Belgorod National Research University"The Founder’s address: 85 Pobedy Street, Belgorod, the Belgorod region, 308015, Russia

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